Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. If you use Yoast SEO on your website, you’re probably familiar with features like the SEO analysis or the snippet preview. You might even know that you can easily […]
Yoast SEO’s hidden features that secretly level up our SEO • Yoast Read More »
Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages
Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra
The importance of structured data, a type of code that makes the content of webpages easier for search engines to interpret, is frequently emphasised in advice articles and presentations about SEO. We’re told that structured data can help make your webpage more visible in the SERPs; that it can help you get rich results and
Four excellent case studies of structured data for SEO – Econsultancy Read More »
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. Getting a Schema.org implementation right on a website was – until today – enormously painful. There was not enough documentation and no
Schema.org is hard; we’re making it easy • Yoast Read More »
Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot
Back in September 2018, Google launched its Dataset Search tool, an engine which focuses on delivering results of hard data sources (research, reports, graphs, tables, and others) in a more efficient manner than the one which is currently offered by Google Search. The service promises to enable easy access to the internet’s treasure trove of data.
Google Dataset Search: How you can use it for SEO Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. You might have heard about structured data, Schema.org, and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And
What is structured data? • SEO for beginners • Yoast Read More »
Have you ever tried to search for some data online when you were multitasking and couldn’t type the text? It would be quite challenging without the opportunity to conduct voice search. According to PWC report, 71% of respondents would rather use their voice assistant to search for something than physically typing their queries. And what’s
Voice search optimization guide: Six steps for 2019 Read More »
In Yoast SEO 8.0 you’ve met with the Yoast SEO Gutenberg sidebar. Since the 8.1 release, you can see the snippet preview in action in this sidebar. These are our first step of integrating Yoast SEO with Gutenberg. But there is more to come. Shortly, we’ll also introduce a whole new concept: Yoast SEO content blocks.
Are content blocks the future? And, what’s the benefit for SEO? • Yoast Read More »
