Scott Brinker

An interview with Scott Brinker, Martech Super-raphic Guy

b2b-marketing, blog, content-marketing, Marketing tech, marketing technology, marketing technology landscape supergraphic, MarTech, Martech supergraphic, Scott Brinker /

(This interview is a companion piece to the post, Let’s Steal From The Marketing Technology Supergraphic, all about the strategy, execution and history of ‘Brinker’s Beast’.) I’ve always admired Scott Brinker from afar (and sometimes, awkwardly, from a-near). He’s without doubt the smartest marketing technology analyst-blogger out there, with an unparalleled signal-to-noise ratio. He does […]

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Let’s Steal From the Marketing Tehnology Supergraphic

B2B Content Marketing, blog, marketing technology, Scott Brinker, Thought Leadership /

[There’s a companion post to this piece: an interview with Scott Brinker, all about the Supergraphic. So you may want to read that after this.] Rand Fishkin (subject of an earlier Let’s Steal From piece) talks a lot about “10x Content”, content that performs not just a little better but TEN TIMES better than a

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