Search Ads

Google begins enforcing certification process for event ticket resellers on AdWords

Channel: SEM, Google, Google: AdWords, Google: Business Issues, Search Ads, SEO BLOG /

In an effort to ensure users don’t get misled or scammed in buying event tickets through third-party resellers advertising through AdWords, Google is instituting a certification process before these businesses can advertise through AdWords. Initially announced in November, the new restriction goes into effect globally today. “Unfortunately, some ticket resellers provide limited transparency in their […]

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Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

A-Post to Marketing Land, Bing, Bing Ads, Channel: SEM, Google, Google: AdWords, Google: Google Shopping, Search Ads, SEO BLOG, Stats, Stats: General, Stats: History /

Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as the average cost per click (CPC) increased 14 percent. Spend rose 24 percent year over year. Engagement and conversion performance from search ads improved, however, and clicks from phones accounted for 50 percent of all clicks for the first time. Those are

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5 New Year’s resolutions for your PPC campaigns

Channel: SEM, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG /

It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them firing on all cylinders. 1. Review your ad copy Upgrading decent ad copy into fantastic ad copy almost always

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Bing Hotel Ads moving out of beta to general release with Koddi

Bing, Bing Ads, Bing Travel, Bing User Interface, Channel: SEM, Search Ads, SEO BLOG /

After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also participated in the beta. Hotel Ads in Bing results Bing’s Hotel Ads experience is much like Google’s. The interface gives searchers a fast

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15 PPC pro tips for writing text ads

Channel: SEM, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG /

While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction to your brand — and we all know how important first impressions are! Additionally, you need your ad to accomplish certain things. You want to grab attention, communicate your

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Understanding AdWords keyword match types for manufacturers

Channel: SEM, Google, Google: AdWords, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG /

In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities versus stock products. Another challenge is the AdWords help files themselves. As an advertising platform, AdWords is geared more to retailers — when a platform uses common retail products to illustrate keyword strategies, it’s often hard

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How to reverse-engineer your online advertising strategy

Channel: SEM, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, Search Marketing: Landing Pages, SEO BLOG /

Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me — it’s a great way to improve the performance of your online advertising. I mean, it just makes sense. People click on your ad because the messaging resonates with them.

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Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day

Channel: SEM, Google, Google: AdWords, Google: Maps & Local, Paid Search Column, Search Ads, Search Ads: General, Search Ads: Mobile Search, SEO BLOG /

Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local Inventory Ads and ads on Google Maps. Analyzing last year’s data, I found that searchers became increasingly likely to search for both brand and non-brand keywords within Google Maps

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There’s nothing stopping climate change deniers from using Google AdWords

Channel: SEM, Google, Google: AdWords, Google: Business Issues, Search Ads, SEO BLOG /

Targeted, personalized ads have long been held up as a win-win-win, for consumers, advertisers and publishers. An article from The New York Times about climate change deniers using Google AdWords to promote their agenda pokes (more) holes in that optimistic vision. In the Times article, Hiroko Tabuchi laid out how ads proclaiming climate change a

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New test prominently showcases Google Express in mobile search results

A-Post to Marketing Land, Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Assistant, Google: Google Home, Google: Google Shopping, Search Ads, Search Ads: Product Ads, SEO BLOG /

Image: Google This week, we spotted a new treatment for Google Express in the search results. This included two new elements: a promotion for the program at the top of the results and a new look for Google Express ads in the Shopping carousel. The “Get it with Google Express” promotion at the very top

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