In closing out our big recap of all the big 2017 trends and changes in PPC, I predict we’ll see trends in artificial intelligence, audience targeting, attribution and local marketing continue to develop in 2018. Those are all exciting areas, but that’s not a particularly earth-shattering prediction. Here is a look at five trends that […]
5 (less obvious) PPC trends to watch in 2018 Read More »
As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a big change that dominated the landscape like enhanced campaigns of 2013 or expanded text ads of 2016, but multiple trends created an atmosphere of constant, incremental change
Epic review of the biggest trends & updates in paid search Read More »
Google is running a new image test in search ads. An image from the landing page appears to the right of the description area of the text ad. Sergey Alakov tweeted a screen shot of the ad test over the weekend. A Google spokesperson told Search Engine Land, “We’re always testing new ways to improve
Google is testing images in search text ads Read More »
Google is making changes to Ad Grants, the AdWords program that provides search advertising grants of up to $10,000 per month to non-profits. As first reported by Robert Brady on the Clix Marketing blog, advertisers and agencies began receiving email notification this week extolling the fact that more than 35,000 non-profits participate in the Google Grants program and news
Google Ad Grants policy changes include 5% CTR minimum, up from 1% Read More »
Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can upload phone numbers and mailing addresses for Customer Match retargeting and similar audiences. Launched in 2015, Customer Match lets marketers upload lists of customers or other proprietary lists — newsletter subscribers, for example —
Google appears to be testing Purchases on Google ads on iOS devices. Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. The product launched in pilot on Android devices in 2015 and opened up in beta to
‘Purchases on Google’ Shopping ads test is running on iOS devices Read More »
In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers maximize their AdWords budgets. While promotion extensions and ad variations are neat and all, the thing I’m most stoked about is the new custom intent audiences feature on Google Display Network (GDN). If you haven’t checked
Google’s new custom intent audiences and you Read More »
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance. The post Bing Ads now supports call conversion imports appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
Bing Ads now supports call conversion imports Read More »
Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. Whether you’re starting UACs for
The lowdown on driving app downloads with Universal App campaigns Read More »
The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own performance, many are taking stock of the competition to get a sense for what other brands are doing. This was a key topic for a #ppcchat
Is holiday paid search more competitive in 2017 than 2016? Read More »
