Search Ads

Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records

Channel: SEM, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, Search Marketing: Shopping Search Marketing, SEO BLOG /

Black Friday and Cyber Monday continue to gain cultural significance across the US and the globe as shoppers and retailers deepen their relationships through enhanced technology, stronger/more personalized deals and a singular online-offline approach. As for 2017, all major metrics trended up, including click volume, mobile purchases, foot traffic and overall sales. Cyber Monday 2017 […]

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The importance of targeting branded searches

Channel: SEM, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: Branding, Search Marketing: Search Term Research, SEO - Search Engine Optimization, SEO BLOG, SEO: General /

Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. While targeting non-branded search terms plays an essential role in your overall search strategy, many brands still underestimate and neglect the power of branded search terms. By relying on

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Black Friday, Cyber Monday sales from Google paid search up by double digits YoY

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Search Ads, Search Ads: Product Ads, SEO BLOG, Stats, Stats: General, Stats: Search Behavior /

By most accounts, this year’s Black Friday to Cyber Monday stretch was another record-setter for e-commerce sales. The search team at Merkle shared with us some early top-line stats on how a sample of the agency’s retail accounts fared over the weekend. The sample includes Google AdWords data from 50 of the top 500 retailers

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Google’s all-new, quite counterintuitive guide to ad testing

Channel: SEM, Google, Google: AdWords, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG /

Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve simplified the options for ad rotation. Let’s take a closer look at how ad rotation works now and what that means for ad testing. How AdWords picks which ads to show

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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

A-Post to Marketing Land, Channel: SEM, Google, Google: AdWords, Google: Conversational Search, Google: Google Search App, Google: Google Shopping, Google: Mobile, Google: SEO, Google: Think With Google, Google: Trends, Google: Voice Search, Google: Web Search, Search Ads, SEO BLOG /

Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches. “When you search for a specific product, Google.com now shows you other helpful information, like related items, and allows

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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

Channel: SEM, Google, Google: AdWords, Search Ads, Search Ads: General, SEO BLOG /

Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Now, they are rolling out globally in all supported

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7 Google tips to supercharge your Shopping ads

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Shopping, Paid Search Column, Search Ads, Search Ads: Product Ads, Search Marketing, Search Marketing: Shopping Search Marketing, SEO BLOG /

Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions you can take. Some of these have been true since Shopping campaigns were introduced back in 2013, while others are relatively new. Regardless of where you are on your Shopping

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5 surprising paid-search insights to help you win the holidays

Bing, Bing Ads, Channel: SEM, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: Shopping Search Marketing, SEO BLOG /

Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the holiday season more generally — is one of the best times of year to get your products in front of the millions of shoppers searching for the right gift at the right

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Bing Ads now shows exact match impression share

Bing, Bing Ads, Channel: SEM, Search Ads, SEO BLOG /

Advertisers can now get insights into how often their ads show for exact keywords. With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bing Ads. Combined with Bing’s existing impression share reports, advertisers can get a broader understanding of

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