The search landscape has always been one that is evolving. Right now the big discussion is around Google’s control on how much search traffic goes to publishers vs. stays on Google.com. This might end up being a really big point for Google when it comes down to challenging the long-held point of view that competition […]
We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn’t try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Hey, let’s rank Coca-Cola
Google has sported a rocky relationship with China for more than 10 years. While the company’s on again, off again approach to the Internet’s largest ‘untapped’ market has always been tempestuous, recent developments suggest the tech giant may be yielding to its own growth imperative and bending to the government’s demands once more. For more
Google bans adverts for anti-censorship sites in China Read More »
Using Analytics to Improve Social Media Marketing With all the blog posts, videos, and tweets that you share to increase your business online presence, what is the guarantee that your target audience sees your content? Or rather, how will you know if potential customers are reacting to your content the way you want them to?
Using Analytics to Improve Social Media Marketing Read More »
It has become something of a personal mission of mine to take some time to explore global alternatives to Google here at Search Engine Watch. This all began with my piece No need for Google and has continued with more in-depth studies into Ecosia, DuckDuckGo, Baidu and Yandex. Today, I want to turn my attention to
Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle to create a mix of content ‘good enough’ to win. That is the main finding from the second annual State of Content Marketing Survey, an annual temperature check of the
Conversation mapping: The new rules to win in search and content marketing Read More »
UPDATED! One of our most popular posts for the past few years, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2019! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is, that you might not even know it.
Effective SEO Techniques that Work in 2019 & Beyond Read More »
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because most
How to optimize your Instagram account for search engines Read More »
There’s no doubt that video is taking over. Although marketing predictions for each year always state that we need to gear up for “the year of video,” don’t be tricked into thinking video is just a marketing fad. Source Considering that YouTube is the second largest search engine in the world, you’re definitely missing out if
The Ultimate Guide to YouTube Advertising in 2018 Read More »
Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%.
