Creating a Social Media Marketing Strategy for Your Business by Guest | October 18, 2019 One of the best ways to market in the modern age is via social media. If your business doesn’t already have a social media marketing strategy, here is everything you need to know about creating one. Setting Goals Before you […]
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By Brandon Bauer For digital marketers, the holiday e-commerce season is never far from mind. But now that the calendar has turned from summer to fall, it’s time to shift fully into planning mode. After all, the biggest shopping season of the year only lasts six weeks, so we had better make the most of
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How to Start Social Media Marketing: A Beginner’s Social Strategy for eCommerce Businesses Social media is one of the most powerful marketing tools ever created. The key is understanding how to use it in the most effective way possible. In order to effectively reach customers, you need to learn how to start social media marketing,
If you want to ensure new customers are able to find your business, then you need to know how to optimize your business for voice search, which is becoming one of the most popular ways of searching. Voice search isn’t quite taking over the search world yet—but it’s getting closer. Last year, more than half
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How to Create a Social Media Marketing Strategy A social media marketing strategy will provide your brand with a sense of direction when attempting to grow its recognition, reach, and revenue. The more specific the plan, the more effective a campaign will be. To dominate the likes of Facebook, Instagram, and Twitter, you will need
Changes in Google Search 2019 Search engine optimization is changing on Google, transforming and adding new channels to optimize. This means that any company that wants to stay competitive should pay attention to these changes. Just like when mobile search was new, searchers will discover new methods to find the information or products they are looking for.
SEOs are always scouring the internet and exhausting their networks trying to find new ways to optimize websites for Google and other search engines. Whether they are tips to improve page speed or new keywords to target, the work of an SEO seems to be never-ending. However, rather than chasing new visitors to increase your
From allowing you to gain a better understanding of your competitors to ensuring that your personal information is kept well away from any prying eyes, there is a whole host of reasons why a VPN can improve your approach to search engine marketing. As a search engine marketer, it’s safe to say that the internet
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People often use the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing) interchangeably. Both SEO and SEM help to increase a website’s ranking in search engine results. SEO, however, is actually a part of SEM, which forms a broader category. In this article, we’ll go over what SEM marketing is, what SEO marketing
For just about any industry today, there are SEO techniques that can improve a company’s visibility on Google, as long as they’re applied in an industry-specific way. Here’s how to apply these techniques for your law firm. Keyword research In general, you’ll need to find keywords that are relevant, generate steady traffic, and have levels of
