Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What does it mean to have a holistic approach to content marketing and SEO strategy? Since that is precisely what Lee Odden calls for in his new book, Optimize, it’s exactly what I asked him when he joined me for […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus? Since I’ve been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it
What will voice search do to the landscape of digital marketing? The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most essential technology in use in the world at this time. The marvel of the internet’s
What will voice search do to the landscape of digital marketing? Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Search engine robots—the last time I checked—do not have credit cards to buy your product.” That’s what Sonia Simone, co-founder and CMO of Copyblogger Media, told me during this week’s episode of Marketing Smarts when I asked her about
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! By now, most marketers consider search engine optimization (SEO) when planning and writing content, but if you want to dominate your niche within the industry, you might need to call in an expert. Some companies hire SEO firms to help
Your business needs recognition stat, and ranking on the first page of a Google search is imperative to having customers find you. With search engine optimization ranking techniques changing almost daily, you need to know the best way to keep your business ranking high and within sight. That’s why we asked 14 successful entrepreneurs from
14 SEO Ranking Tips to Keep Your Business on the First Page of Google Read More »
Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides of the same coin. However, all too often companies will focus on one at the
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Statistics on Search Engine Marketing usage and adoption to inform your search engine marketing strategies and tactics Statistics help us turn data into information, allowing us to make informed and rational decisions and that’s exactly the purpose of this article. We’re huge fans of search engine marketing, but not everyone believes in its potential for growing
For local businesses, having a strong presence in local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service within
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If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to stop the ever growing database of aforementioned acronyms. We must therefore get accustomed to not
