Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite […]
How can machine learning enhance your digital marketing strategy? The launch of Google’s new machine learning tool, RankBrain which contributes to search engine results, left many people wondering what impact machine learning would have in the realm of Search Engine Optimization (SEO). With the tech industry going crazy for all things Artificial Intelligence (AI), Natural Language
You’ve put your heart and soul into launching your small business. Now you need to help customers find you. In addition to investing in sales and marketing efforts, you can get your business in front of your prospects via a variety of online sources, many of which offer free basic listings. Here are nine essential
Post sponsored by Concordia University, St. Paul By Tricia Hussung Even if you’re marketing your business online, are you sure anyone is seeing your ads? According to The Drum’s Tony Connelly, as many as 63% of internet users ages 18 to 34 are using ad-blocking software when viewing digital content, and 41% of internet users
Marketing to the Adblock Generation: Strategies for the Modern Marketer Read More »
Submit any website through this helpful online tool to discover keywords a site ranks for. Keywords that have search volume and are ranking in the top 100 or so positions will be shown in SEMRush. While some keywords will be missing from the report, the tool focuses on showing you important keywords that users actually
Optimize Your Keyword Research and Rankings with SEMRush Read More »
What is a landing page? A landing page at its most basic is any web page that a person can visit or “land” on when navigating the internet. They are stand-alone pages, distinct from your main website, that are developed for the purpose of advertising, and with a goal to generate conversions and leads. Since landing pages are
3 Reasons Why Landing Pages Are Important for a PPC Campaign Read More »
