Did you see your website’s ranking dwindle following the August Google Medic update? Find out how you can recover As you might expect given its name, “Medic” – Google’s August 2018 algorithm update – affected many websites in the health sphere. This included domains publishing content related to health, wellness and fitness. However, these weren’t […]
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Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you measure it? As marketers, we all obsess over results. To know we’ve achieved successful results, we use a range of KPI’s and coincidentally, we
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Take an hour to create your profile and your business will look much better in search results It’s startling how many local businesses have failed to claim their Google My Business profile after the free marketing tool has been available for half a decade. Some would say it’s an essential element of your digital marketing
For every business owner, marketer, or webmaster it’s essential to keep tracking what’s happening on a site and to have enough time to deal with multiple tasks as well Running your own website is a pretty challenging and time-consuming process in the era of constant technology updates and search algorithms changes. For every business owner,
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Local SEO is the process of optimizing your online presence to bring in the most relevant, local customers Local SEO is absolutely core to the success of many businesses. While lots now operate online, most businesses need their local customers in order to truly succeed. Local SEO is the process of optimizing your online presence
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There’s more to backlinks than link building and understanding this can help your site see the best results By now, we are all pretty aware of the importance of backlinks and link building. In fact, it’s probably fair to say that any SEO strategy that doesn’t prioritize building backlinks, is one that will struggle to
Why link detoxing is just as important as link building Read More »
As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not only does it help search engine robots to accurately index your web pages, but it
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Five top tips and best practices to follow to ensure your e-commerce site gets the best results The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players continue to raise the stakes by providing consumers with more choice, improved usability and new
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It isn’t always easy to determine exactly why you’ve dropped in SERPs and have seen a traffic dive You might know the ‘flush of victory’ when your content eventually hits the first page of search results and attracts significant traffic. Can you imagine the moment it drops one day? Perhaps, this has already happened to
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Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads “We don’t need SEO. We use Adwords. It works better for us.” I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth. Nearly 43% of all e-commerce traffic is organic,
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