One of the biggest concerns I find with business owners and marketers apprehensive about starting a search engine optimization (SEO) campaign is the cost; they’re worried they may end up paying too much for an SEO agency or for a full-time hire, and will fail to see a positive ROI on their investment. On one […]
Search engine optimization (SEO) is evolving rapidly, just like the internet. As Google’s core algorithm for ranking web pages continues to improve upon itself, we are seeing the art of perfecting SEO get exponentially more difficult. Recently, you may have seen SEO agencies and practitioners raising their prices. Does that mean there are no more
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How To Start An SEO Campaign With No MoneyPexels.com If you’ve been thinking about starting a search engine optimization (SEO) campaign, you’ve likely run into a serious obstacle: money. Big-name agencies charge upwards of tens of thousands of dollars a month to manage a campaign, and hiring a new full-time manager and/or a suite of
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Should Number One Rankings Be Your Only Goal In SEO?Pexels.com For most applications, it’s best to think of search engine optimization (SEO) as a competition. There’s a finite amount of ranking space available in search engine results pages (SERPs), and there are thousands of other companies like yours, all desiring the same space. The ultimate
Should Number-One Rankings Be Your Main Goal In SEO? Read More »
Are You Overpaying For SEO? Here’s How To TellPexels.com Search engine optimization (SEO) isn’t necessarily difficult, but it can be technically complex. It also requires knowledge of hundreds of different interacting ranking variables; if something goes wrong, you need to be able to pinpoint the root of the problem, and take meaningful action to maintain
Marketing Strategies for Launching Start-Up Applications If you are looking for ways to promote your application and achieve good results in this business, Harnil Oza, CEO, Hyperlink InfoSystem, explains why having an excellent marketing strategy can make your app appear on top in App Stores. 1. Optimize the app and post regular updates Most likely, marketing
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How Email Marketing Supports Your Content Marketing And SEO CampaignsPexels.com Search engine optimization (SEO) and content marketing are natural complements. Producing high-quality content for your content marketing strategy helps you optimize for more keywords, establish new pages that can rank in search results, and attract more inbound links. Focusing your strategy to improve your search
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Building and running a well-oiled website doesn’t come cheap. Having multiple global websites could cost you loads of $$$. How can you possibly manage and optimize all these websites!? Before you pull out all your hair, read these five cost-saving tips for international search engine optimization. 1. Website Design & Optimization Costs The biggest cost
When running PPC campaigns or investing precious cash flow into SEO to scale a business, most people are (hopefully) primarily concerned with two things: Lifetime value (LTV) and cost per acquisition (CPA). If your main concern is rankings, impressions, or click totals, think again. Both CPA and LTV are critical key performance indicators for running
LTV or CPA: Which Matters Most When Scaling a Business? Read More »
Share to facebook Share to twitter Share to linkedin The 8 Things Most People Get Wrong About SEOPexels.com I’ve been working in the search engine optimization (SEO) space for years, yet I’m still pleasantly surprised to learn new things about the industry. I’ll discover a new update, or witness a trick used by one of
