Now that you’ve had your last pumpkin latte, made your final turkey sandwich and put the finishing touches on Santa’s arrival, it’s time to plan your self-storage facility’s annual budget for 2019. If you’ve never created a financial plan, there’s no better time than the present to start. The budget process is necessary for several […]
5 Things to Consider When Building Your 2019 Self-Storage Budget Read More »
The finance department and CFOs are getting closer and closer to the marketing department, and for once, it’s not because marketing is asking for more budget. Here’s why your CFO peers are shifting into digital strategy, how they’re interacting with the marketing department and what your organization can do to increase alignment. The Time Value
Why CFOs Can Become Marketing’s Best Advocate Read More »
As an avid futurist and marketer who has watched the web, smartphones, and social media change the scope of the internet multiple times in the last decade, I’m always excited by the next wave of marketing and technology innovation carrying the potential to change the way we use the internet as a whole. I have
The Future of Chatbots from the Experts Read More »
caption A lot of work goes into becoming Santa Claus. source Eduardo Munoz Alvarez/Getty Images Being Santa Claus involves more than wearing a red suit. Aspiring professional Santa Clauses attend Santa Claus school, where they learn everything from the history of Father Christmas to how to whiten their beards, Vox reported. Being Santa Claus doesn’t
Santa schools teach professional Santas how to whiten their beard and ‘master the trade’ Read More »
As an SEO professional, you probably have a catalog of horror stories you could tell. Each business is unique, and every client that comes through your door is different than the one before. Most of the time, these clients have a genuine interest in learning how the right approach to SEO can help their brand
10 Types of Client Behavior That Drive Every SEO Professional Insane Read More »
Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts.
7 Terms You Need To Know About PPC Marketing Read More »
Low-cost long-haul airline Norwegian Air has been one of the biggest stories in international aviation in the past few years with explosive growth, cheap fares, and scores of shiny new planes. The growth, however, is not finished. On Wednesday, the carrier announced it will add two more European nonstop routes from Boston’s Logan airport to
Norwegian switches airports, adds summer flights Read More »
Podcast: Download Subscribe: Apple Podcasts | Android | More and more brands now consider using chatbots as a part of their marketing strategy. The documented use cases prove that using chatbots can be extremely effective in doing business online. In this Search Engine Nerds episode, I interviewed Virginia Nussey, Director of Content Marketing at MobileMonkey and creator of Botgirl.io,
Chatting About Chatbots with Virginia Nussey [PODCAST] Read More »
Chatbots are making waves largely because chat and text is the preferred communication method for Millennials and Gen Z. Businesses are using chatbots to provide instant customer service, product recommendation guidance, and for advertising and marketing. Chatbots have emerged as a top-of-funnel tool for lead generation in both high-performing paid and organic campaigns. If you’re
5 Ways You Can Drive More Organic (Yes, FREE!) Traffic with Chatbots Read More »
9 a.m.-noon, UH Bauer College SBDC, 2302 Fannin, Suite 200. Conducted in Spanish. Cost: $19. Information: www.sbdc.uh.edu. From Invention to Patent: 9:30 a.m.-12:30 p.m., UH Bauer College SBDC, 2302 Fannin, Suite 200. Cost: $29. Information: www.sbdc.uh.edu. Energy Evening Event: Hosted by KCA. 5:30 p.m., TechSpace, 2101 CityWest Blvd. Speaker: Wayne Christian, Texas Railroad Commissioner. Cost:
Business calendar – HoustonChronicle.com Read More »
