As mobile-device usage has surged, Alphabet Inc.’s Google has managed to change along with its users, but it is a victim of that success in one important way. The search giant has managed to transition its enormously profitable advertising business toward mobile as web traffic from personal computers declined from dominant to less than half […]
Alphabet earnings: Google’s mobile transition is a double-edged sword Read More »
Hi Commerce CEO & founder Pierre Giraud (left) with Park Slope BID executive director Mark Caserta in the Fifth Street space the BID shares with a local art gallery. View Full Caption DNAInfo/Amy Zimmer PARK SLOPE — A new tech startup believes its app can help local shops. As Amazon and other large e-tail
Startup App Wants to Help Small Businesses Compete with Amazon – Park Slope – New York Read More »
As with most industries, service providers need to make changes in order to provide a better customer experience. Designated content allows you to leverage your established brand, reputation and core strengths while educating and providing resources and services to current and potential customers. You can differentiate your business from the competition by building relationships through
Leveraging Content & Social Media to Move Leads Through the Sales Cycle Read More »
How do expert researchers go about assessing the credibility of information on the internet? Not as skillfully as you might guess – and those who are most effective use a tactic that others tend to overlook, according to scholars at Stanford Graduate School of Education. A new Stanford study shows that even college students and
Fact checkers outperform historians when evaluating online information Read More »
Bitcoin and cryptocurrencies are fast becoming an alternative to conventional methods for trading stocks or foreign currency. A cryptocurrency is a medium of exchange like normal currencies such as the US Dollar, but designed for the purpose of exchanging digital information through a process made possible by certain principles of cryptography. Cryptography is used to
Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure to check it out here! Without further ado, let’s dive right into the good stuff — the remaining analyses standing between you and a perfectly manicured paid search account. Keywords
The nitty-gritty paid search account health check: Part 2 Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); By now, you’ve heard about the October 4 AdWords budget change that increased daily budgets by 2x. (In fact, it’s
Top producing real estate agents are increasingly turning to content marketing because they recognize its long-term effectiveness in improving their visibility, search engine ranking and lead flow. These agents build reputations as their farm’s leading expert. Prospects in their firm learn that they’re capable of providing more value than low-cost alternatives thanks to consistently publishing
Dominate your farm and amp your SEO with content marketing Read More »
Google announced plans to improve security across the entire web at their I/O conference in June 2014. As well as introducing resources to help webmasters recover from hacks, they emphasized the need for every website online to be encrypted. This was solidified later that year with new webmaster guidelines clearly stating that websites using HTTPS
Are you a website owner with dreams of growing your website? It’s no secret that every website owner wants to attract traffic; traffic distinguishes professional websites that readers take seriously from leisure ones that are designed for entertainment purposes only. The key to any website’s growth is SEO, acronymic for “search engine optimization.” SEO is
Improve your SEO rank with Serpstat: Lifetime Subscription, 98% off Read More »
