Content marketing has been popular for at least a decade and shows no signs of slowing down. Having been in the industry since its earliest days, I have seen a lot of great content marketing professionals transform their clients’ businesses. Unfortunately, I’ve also seen a lot so-called content marketers whose only real skill is talking […]
How To Choose The Right Type of Content Marketing Firm Read More »
When European antitrust regulators announced a €2.4 billion ($2.7 billion) fine against Google in late June, few people had more reason to celebrate than Yelp CEO Jeremy Stoppelman. Yelp isn’t directly affected by the decision, which focused on comparison shopping services rather than review sites like Yelp. But Yelp has been lobbying for stronger antitrust
Yelp’s CEO makes the case against Google’s search monopoly Read More »
Today’s consumers are harder than ever to reach, and the options to help you connect with them are increasingly diverse and confusing. Building awareness along the consumers’ path to purchase, ensuring you’re “found” by potential customers, requires the use of multiple channels and a more targeted approach. Chances are you’ve observed the marketing landscape shifting
Marketing Your Tire Dealership – Tire Review Magazine Read More »
June 30, 2017 — NEW YORK, June 30, 2017 /PRNewswire-iReach/ — Lounge Lizard is globally recognized as a top New York website maintenance company, within the web and mobile app development industry. Lounge Lizard’s brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of
Online or digital marketing is simply all your marketing efforts done on the web to make your brand known, to educate your clients about your company and products, and to generate sales. There are a lot of methods and tools used in digital marketing, and you can certainly benefit from it, no matter the size
Editor’s note: This post begins a weekly primer in SEO, with the goal of touching on all of the foundational aspects. At the end, you’ll be able to practice SEO more confidently and converse with others regarding important SEO challenges and opportunities. Search engine optimization is part science and part art. But the foundational principles of
LA GRANGE, IL–(Marketwired – June 29, 2017) – The agency’s heritage in development, data and analytics forms the foundation for its consumer insights that derive their people-based marketing product. AIMobile creates customer experiences that drive improved marketing and sales results. AIMobile is an end-to-end solution from Automotive Internet Media, Inc (AIM) that enables dealerships to
WILKES-BARRE — Kris Jones likes to refer to himself as a “serial entrepreneur,” and this week his latest venture received national acclaim. Jones, 41, of Jackson Township, recently appeared on “Planet of the Apps” — Apple’s first original programming — and he and his business partner, Damon Wayans Jr., walked away with $1.5 million in
‘Serial entrepreneur’ Kris Jones embarks on newest venture Read More »
The new online provider of digital marketing solutions quickly gains traction in the marketplace by collaborating with top companies and suppliers worldwide to deliver the latest technology to its customers at a substantial cost savings. NEW YORK, NY, June 28, 2017 /24-7PressRelease/ — Iksmarket- www.iksmarket.co – announced today the launch of their new firm specializing
In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing in B2B, the “qualified” part is what’s so difficult. While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid search, we can assume our audience would “type” certain keywords
How to generate B2B leads with LinkedIn’s Sponsored InMail Read More »
