Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s “Mad Scientists of Paid Search” session at SMX Advanced, I presented the latest Merkle data on what kind of impact we’ve seen so far. Here I’ll walk through […]
Early performance results from Google’s update to close variants Read More »
About this time last year I wrote a column, “Free tools help nonprofits,” from the June 7 issue (visit bit.ly/NonprofitTools). It included a list of technology tools available for free so that nonprofits could take advantage of them. As readers may recall, I’m working on a platform called CIRWEP, an acronym for contact, invitation, resource,
Office Hours: Some website bells, whistles not nearly worth their cost | Reading Eagle Read More »
Industries have evolved over the years, with midsized and high-growth businesses quickly being acquired or outpaced by their larger rivals. It’s left a David and Goliath landscape, with most businesses being on the smaller side. Prior to the advent of the internet, larger businesses always had the upper hand when it came to marketing. They
SEO is not as simple as it sounds. Not getting it right can have dire consequences on your business’s online presence. Who does not want traffic on their websites? To make sure you keep customers landing on your website, you need to be search engine smart. Many companies make big mistakes when it comes to
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Even if your website is extremely well-optimized for search engines and you’re getting quality traffic, you may still find that you aren’t converting visitors. In these cases, optimizing your website for conversion is the logical next step. Tweaking
Almost everything in the world is becoming digital. As a result of the way in which digital technology has transformed the way we think, act and relate with one another, businesses are seeing digital technology as gold mines with incredible and unlimited untapped resources. Every business aspires to produce goods or render services for profit
How Digital Technology has Transformed Business Startups Read More »
Nothing beats word of mouth for business travel providers seeking new clients. Established players count on referrals, with the most gratifying coming from former users recommending them to new employers. New entrants incentivize to evangelize. The lucky business travel startup hooks a big fish corporate account and rides the wave of publicity. Downstream from big
Nineteenth Century Tech Joins SEO, Data Mining In Business Travel Startup Marketing Read More »
