Welcome to the conclusion of my eight-part series on brand bidding. If you’ve stuck with me this far, you’ve seen why brand bidding deserves the 10,000+ words I’ve written on the topic. As an ad monitoring platform with global reach, The Search Monitor (disclosure: my employer) is privy to a wealth of performance data on brand […]
Brand bidding & PPC optimization: future of brand protection (part 8) Read More »
What do you get for Bill Gates, the richest person in the world? How about a little free SEO advice for his new blog? It could use some. Bill, I went looking for your blog today on Google. Sorry, like many people, I have a habit of using that search engine first. What did I
Several years ago, I was evaluating Content Management Systems for a local tech company. As you surely already know, the Web CMS market is highly fragmented. There are literally hundreds of options available. After a couple of weeks of research, it became apparent to me that no two Web CMSs are the same. Many of
Nothing is more certain in the world of SEO than the fact that things will change over time. Rankings, search traffic, search algorithms and your website’s structure and content are all mutable. In order to maximize the value of your optimization efforts, it is important to know not only the nature of any given change,
Last month, I showed you three tricks I use when gathering data on websites. I used these techniques to download webpages into a local folder. In and of themselves, these procedures are not SEO; however, a search engine optimization professional working on a large or enterprise website ought to know how to do this. In this
PHOTO: Shutterstock Marketers leverage the power of popular social networks every day to drive traffic, spread brand awareness and engage with their audiences. The likes of Facebook, Instagram, Twitter and LinkedIn alone attract billions of daily active users. And yet, the internet still has plenty of other dimensions, nooks and crannies that are all ready
14 Overlooked Traffic Sources That Marketers Should Be Using Read More »
I’ve been fielding a ton of questions recently from both potential clients and Search Engine Land readers. The most popular among them? What do we do for Local Search success in 2015? Now that Pigeon has rolled out to Canada, Australia, and the UK, it’s clearly here to stay, and the Pigeon posts are still
Pokémon Go, the hit new augmented reality game for mobile, has increased foot traffic to specific businesses substantially. Individuals playing this game are tempted into specific areas called PokéStops to collect free items to use in the game. If a business is within range of a PokéStop (which is currently out of a business’s control), it has an
Using popular culture to drive local positioning Read More »
Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re buying more visibility, but ultimately you’ll waste your money and effort. The recent experience of a healthcare provider illustrates this point vividly. Not all directories deserve your attention A directory becomes “tier-two” when it lacks
Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic changes on a daily or weekly basis — and when it comes to algorithms, Google rarely even confirms updates. In fact, according to Olga Andrienko,
What advanced SEOs need to know about algorithm updates Read More »
