search engine optimization for dummies

What To Do When Content Marketing Fails To Improve SEO Performance

search engine optimization for dummies, SEO BLOG /

Let’s face it: Content marketing is a bit overhyped. According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C marketers are now engaged in content marketing. While I completely agree that content marketing is an essential component of a successful search engine optimization (SEO) initiative, it is not […]

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What Does Yahoo’s New Google Partnership Mean For SEO’s Future?

search engine optimization for dummies, SEO BLOG /

For the past 15 years or so, the search engine hierarchy has been pretty clear: Google is the dominating force in the search world, with all other platforms solidly behind. Bing came onto the scene a little late but has grown steadily to reach a search market share of more than 20 percent, chipping away at

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Setting Local SEO Expectations: 3 Points To Hit Early And Often

search engine optimization for dummies, SEO BLOG /

A driving force behind my marketing career over the past few years has been “Help the world, one business owner at a time.” So I’ve made it my mission to not only help businesses better their SEO practices, but also help the owners understand what SEO truly is. Sadly, misinformation about the field of SEO

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How to dominate local SEO: more challenging in an evolving local search environment

search engine optimization for dummies, SEO BLOG /

Getting a local business to rank high on Google’s search engine results pages (SERPs) used to be as easy as having a website, getting listed on some online business directories/citation sites and claiming your Google My Business page. Once you did those few simple things, you had an incredible shot at ranking high on Google

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How and why the SEO tools industry should develop technical standards

search engine optimization for dummies, SEO BLOG /

The SEO technology space could benefit tremendously from the establishment of technical standards. Implementation of Google’s own specifications is inconsistent within our tools and can lead less-experienced SEOs to believe their sites are in better shape than they are. In the same way that the W3C rallied around the definition of protocol standards in 1994

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42,200 Shares in Tribune Publishing Co (TPCO) Acquired by Strs Ohio

search engine optimization for dummies, SEO BLOG /

Strs Ohio purchased a new position in Tribune Publishing Co (NASDAQ:TPCO) during the fourth quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor purchased 42,200 shares of the company’s stock, valued at approximately $478,000. Strs Ohio owned 0.12% of Tribune Publishing at the end of the most

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Local SEO: Become the voice online for your market

search engine optimization for dummies, SEO BLOG /

When it comes to local content marketing, too many businesses fall into the trap of self-promotion, writing solely or primarily about their products and services. Or worse, their blog is rarely updated, or it’s full of filler content that only serves to boost search rankings. Rarely does this approach translate into engaged visitors or traction on

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Results from the Local SEO Ranking Factors Study presented at SMX East

search engine optimization for dummies, SEO BLOG /

The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President of Local & Product) and Andrew Shotland (President) explored the results of their recent study analyzing and prioritizing ranking factors that affect local search. Unlike many studies that simply summarize search marketing experts’ opinions, the Local SEO

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The SEO power of portfolio entries, case studies & testimonials

search engine optimization for dummies, SEO BLOG /

SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your industry may not be too difficult, but getting it found in search engines is not so easy if you are a small local player. Even if you could rank a piece of content nationally, would it

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