So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016. The core criterion of […]
Last-minute SEO for the holidays Read More »
dennizn / Shutterstock.com There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or
Essential voice search strategies for 2017 Read More »
When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of the many issues that could cause users not to want to link to your content, here are four major ones that I see all the time: intrusive intersitials, gated content, excessive pagination and avant-garde design.
4 major barriers to being linkable Read More »
When helping companies deal with performance drops from major algorithm updates, website redesigns, CMS migrations and other disturbances in the SEO force, I find myself crawling a lot of URLs. And that typically includes a number of crawls during a client engagement. For larger-scale sites, it’s not uncommon for me to surface many problems when
Nuclear meltdowns, an earthbound asteroid, perhaps the rise of Donald Trump or Hillary Clinton as president (depending on your political views) — all might lead to the end of the world. Though the demise of local search might not necessarily rank among those aforementioned disaster scenarios, it certainly does take brainpower to remember life before local and imagine how the world would
4 reasons the world would end at the demise of local SEO Read More »
A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter.
Why and how entities are shaping location marketing Read More »
During the last five weeks, Search Engine Land has conducted a number of interviews with last year’s Search Engine Land Award Winners. In this week’s series, we are featuring Brainlabs and TriMark Digital. Brainlabs was awarded two trophies at last year’s event: Best Retail Search Marketing Initiative for SEM and the Best B2C SEM Initiative
Every year, I donate my time and expertise to a worthy cause. This year, my worthy cause was helping a small company get a Google spam penalty lifted from its website. The reason I wanted to help? The Google penalty happened over a year ago. The small company cleaned up the spam mess that over
Calculating The Risk Of Search Engine Spam Read More »
Marketing technology (martech) stacks are all the buzz right now, especially following the Stackie awards given out at the MarTech Conference recently. There were some excellent visualizations of what technologies companies use and how they categorize them within different stages of their funnel. To me, this is all very fascinating. I love checking out what other
How I use my marketing technology stack (SEO edition) Read More »
Search engine optimization is a complex marketing discipline, and it can be a challenge to perform high-level, high-quality SEO work every single day. When you’re working hard to get the best results for your client, it can be tempting to cut corners here and there to meet (or even beat) deadlines. While this approach may
Thinking smarter: Take your SEO work to the next level Read More »
