Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to […]
The definitive SEO audit part 2 of 3: Content and on-site Read More »
Alexander Supertramp / Shutterstock.com On May 18, Google brought hundreds of developers together for Google I/O, its annual developer conference. Hot topics included artificial intelligence, natural language processing, voice recognition, translation and new product announcements — Google Home, Google assistant and Allo. Maybe you’ve heard about some of these, but I’m going to share thoughts
The future of voice-related SEO for local business Read More »
Pokémon Go is all the rage right now, and it’s unlike anything we have seen in the gaming world. It is having a major impact on local businesses as well. The game has users, both kids and adults, walking everywhere trying to catch Pokémon. And those users are ending up near local businesses! A recent article published on Huffington Post
How Pokémon Go can help generate SEO and foot traffic Read More »
Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition to putting your site at risk for a manual penalty, questionable SEO practices can tarnish a brand’s reputation. Those of us who have properly applied SEO principles and committed
Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me the perfect outline for the 2014 playbook, the Periodic Table of SEO Success Factors. Part 2 will cover on-page factors, including content, HTML and architecture. You’ll
When should you create your online portfolio in preparation for your dream career? The best time is as soon as you enter college or decide you’re going to start hunting for a job. The next best time? Today! We traditionally think about SEO as bringing more traffic to a website, generating leads and making sales, or
Be Aware! SEO Might Help You Land Your Next Job (Or It May Hinder You) Read More »
Many B2B marketers — particularly those selling to enterprise companies and targeting specific job titles — struggle with the task of generating SEO traffic that actually reaches their target audience. There’s often a perception that these types of purchases (big ticket items bought by large companies) aren’t something that key stakeholders are likely to search for. The thought
How To Increase Qualified B2B SEO Traffic In 2016 & Beyond Read More »
When you start at a new company as the SEO specialist or pick up a new client, one thing everyone wants is to see quick results. The fact that SEO takes time can be a struggle as you try to show value while also satisfying your own desire to make an impact. Here are a few SEO techniques that
Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need. But what are the right steps to prioritize and amplify content? Read on. SEO content prioritization & creation At one point in SEO,
How to effectively prioritize and amplify SEO content Read More »
Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch. Suddenly,
Help! I just launched a new website and my search rankings tanked! Read More »
