search engine optimization for dummies

Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

search engine optimization for dummies, SEO BLOG /

With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web pages accessible via desktop and mobile. That’s right, immersive VR videos and images for VR headsets can now be optimized for search, accessed directly from Google and experienced on desktops and mobile […]

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Can we machine-learn Google’s machine-learning algorithm?

search engine optimization for dummies, SEO BLOG /

Google’s rollout of artificial intelligence has many in the search engine optimization (SEO) industry dumbfounded. Optimization tactics that have worked for years are quickly becoming obsolete or changing. Why is that? And is it possible to find a predictable optimization equation like in the old days? Here’s the inside scoop. The old days of Google Google’s

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Why the future is all about PASO – personal assistant search optimization

search engine optimization for dummies, SEO BLOG /

Personal assistants (PAs) aren’t just digital assistants that can be used to perform routine tasks. They’re also the future of SEO. Consider two of the most popular PAs: Siri and Google Assistant. People often use those assistants to retrieve information. And where do you think those PAs get that information from? Somewhere on the web.

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A Complete Guide to App Store Optimization (ASO)

search engine optimization for dummies, SEO BLOG /

App store optimization (ASO) has been somewhat overlooked of late with the growth of machine learning and AI, Google’s mobile-first index progression, and other noticeable industry changes commanding every marketer’s attention. Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven

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Why Google’s SEO advice is NOT (always) in your best interest

search engine optimization for dummies, SEO BLOG /

Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide for hiring an SEO. After all, who better to tell companies what they should look for in an SEO than the operators of the world’s most popular search engine? The advice in

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Study: 11 voice search ranking factors analyzed

search engine optimization for dummies, SEO BLOG /

Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many others have been saying but there were also a few surprises. For example, the study

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A closer look at Chrome’s User Experience Report

search engine optimization for dummies, SEO BLOG /

The second session of SMX Advanced 2018 was the SEO Keynote: A Conversation with Google’s Ilya Grigorik. Ilya is a Web Performance Engineer and also the co-chair of W3C Web Performance Working Group and author of the book “High Performance Browser Networking” (O’Reilly). He jokingly refers to himself as an internet plumber. Here is the

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