In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the agency I […]
SEO in 2017: Mobile optimization as a competitive advantage Read More »
Late in 2015, Google confirmed what many of us had already suspected: mobile search had officially surpassed desktop worldwide. Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, a consumer might drop into your funnel at any point, from any channel, and it might be
Mobile & desktop SEO: Different results, different content strategies Read More »
As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals. SMART goals SMART goals set out a series
SMART goals for SEO – Search Engine Land Read More »
We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a standard text ad for giving the new machine learning option a go.
Google’s new Responsive Search Ads can show 3 headlines, longer descriptions Read More »
Should your SEO emulate the same optimization found on top websites? To answer this question, look at Amazon.com. Amazon.com is in the business of SEO. It may employ more SEO professionals than any other company; if not, it is right up at the top. Amazon incorporates SEO into everything, both manually and programmatically. As one of
Should You Copy A Top Site’s SEO? Read More »
Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot
21 Essential SEO Tips & Techniques Read More »
Not many startup search engines are successful. DuckDuckGo, however has defied the odds, and rocketed to star status in the search community. Why? Because according to The Verge, DuckDuckGo is “designed to be a less creepy and less invasive alternative to Google.” (It doesn’t track user behavior.) What’s more, DuckDuckGo is a part of iOS
4 Search Engine Optimization Techniques for DuckDuckGo Read More »
As it turns out, I’m not the only SEO professional in the family. At 14, my daughter Chloe started creating a passive income stream, enviable to most teenagers, of up to $1,100 per month. She did it with only a few ingredients: a WordPress blog, a Google AdSense account and some basic SEO knowledge. Like many
SEO So Simple A Child Can Do It: In 5 Easy Steps Read More »
Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working —
KPIs for SEO: measuring SEO success Read More »
Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy. Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are
6 ways to grow your podcast audience with SEO Read More »
