search engine optimization for dummies

Beginning Web Developer Course: Basic Search Engine Optimization

In the previous installment of this series, we pointed out that even a well-designed, high-tech website is useless without content. But even a great website with great content is useless if nobody knows about it, and that’s why one of the main goals of any web developer is to own the top spot in the […]

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Don’t Ignore the Importance of Your Site’s URL Structure

March 26, 2014 4 min read Opinions expressed by Entrepreneur contributors are their own. Often when a team is involved in building new website project, excitement takes hold and that momentum carries the group forward to complete the project. Lots of new features and functions are developed in a semi-chaotic fashion; fresh sections, widgets and

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The complete beginner’s guide to Schema.org markup

Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it. What is Schema markup? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that

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Top 10 SEO Tips to Get Higher Ranks and Better Leads

An effective online marketing strategy will generate quality leads for your business.  And what better audience is there for your niche than the people already looking for your service on search engines? That’s where SEO (Search engine optimization) comes in – it helps drive organic search traffic to your website by using the power of

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Best Practices For Hiring An Expert To Build Small Business Website « CBS Chicago

 When considering a website for your business, you could build your own as there are dozens of website building tools available that offer intuitive drag and drop designing. Even if you have no web development skills or experience, these user-friendly interfaces make building a website fairly simple. A Content Management System like WordPress, with hundreds

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The Dummies’ Guide to the Best DAM SaaS Vendors

Every business organization from the smallest to the largest will, at some point, make use of digital assets. Most are doing so already. Your digital assets are all those critical documents you use daily, such as marketing assets, templates for correspondence, your logo in different formats, videos, and the plethora of other digital formats that

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Spending Money on Excellent Law Firm Marketing Campaign

Ambitious firms want more clients, better paying clients (or better cases), or they want to expand geographically. The firms that have looked into marketing as a serious source of new business often end up with a new marketer on staff, but internal marketing hires come with their own set of issues. A social media savvy

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How To Make Your Website More Scannable

In the information age of today, time is a very valuable commodity, especially for business owners and marketers. When research suggests that humans have attention spans shorter than a goldfish, there is every reason to design your website such that it delivers expected information almost immediately. Making your website more scannable is one way to achieve that.

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JM Internet Announces Its New Small Business Marketing Book Tops 15…

JM Internet Announces Its New Small Business Marketing Book Tops 15 Reviews on Amazon The JM Internet Group publishes innovative books on business marketing. The company is announcing that its latest book, The Marketing Book, has topped fifteen reviews on Amazon.com. Small business marketing book The Marketing Book is striking a chord with small business

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