There are many misconceptions about local SEO strategy, tactics, and what should be happening when you put together a campaign. When approaching any local SEO endeavor, it’s best to approach with the mindset of not gaming Google, but using proven, holistic optimization best practices that will help your site stand the test of time. This […]
Webmasters for small businesses often do it all, from designing the website to search engine optimization (SEO) to daily maintenance. So, you need an adept, creative multitasker whom you can trust with the keys to your website — the online gateway to your brand. How can you find someone who’s up to that tall task?
More and more people are turning to the Internet when it comes time to learn a skill or learn more about a topic; however there is not denying that books (actual in-your-hand, turn-the-page books) have their benefits. Those who really want to sit down and read extensively about something often find that it is easier
For the Reader: Top 10 Best SEO and Social Media Books Read More »
AdWords Keyword Planner, also recognized as one of the biggest overhauls of the Google Keyword Tool is still a puzzle for marketers. Intended to be used by paid search marketers, the new Keyword Planner is the merger of AdWords Keyword Tool and AdWords Traffic Estimator. What is a Keyword Planner Tool? The Keyword Planner Tool
Beginners’ Guide to The New Google Keyword Planner Tool Read More »
As a PHP developer with many years of experience, I have worked with several different frameworks. Recently, I came up with the idea to write an article for beginners who want to start learning PHP. Below is the overview of the most popular frameworks, based on my personal experience. For comparison, the following frameworks have been
Most SEOs are not web developers; however, we do have to have some basic knowledge about this field for different onsite optimization aspects. There are some Html markup tags, such as Title tag or Meta description, which are so rooted in the work of SEO professionals that they’re actually referred to by some – SEO
Structured Data for Dummies – Search Engine Journal Read More »
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence or are somehow involved
Infographic: What Is The Nofollow Tag; When & How To Use It Read More »
Have you surfed the web and felt like a company was following you everywhere you go? You skip from CNN, to Facebook, to your favorite celebrity gossip site, and everywhere you look you see a banner ad for one company? Seems pretty impressive, right? That company must have a huge ad budget and be doing
SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite. So says our brand new Skills of a Modern Marketer best practice guide. The report defines the soft skills needed to be successful in an organisation and the deep vertical knowledge areas that marketers
What SEO beginners need to know: a basic skills guide Read More »
I’ve been speaking at search conferences since 2001 and have spent a ton of time getting to know who is who in the industry. In fact, I look forward to seeing some of you at SES Chicago to discuss Buyer Legends. Every day it seems that there are another dozen experts to follow on SEO.
