Back when I wrote the article, “Why Everyone Should Be Moving To HTTP/2,” it was meant to bring awareness to an awesome protocol upgrade that I thought was an easy win to make a website faster. Since then, I have spoken to hundreds of business owners and SEOs about upgrading, performed dozens of upgrades and troubleshot […]
HTTP to HTTPS: An SEO’s guide to securing a website Read More »
Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use social media to help get content indexed and possibly see other SEO benefits, but the best way I have found to make social media work toward SEO is to use it the way it is
Two tried and true methods to make social media impact SEO Read More »
Domains are online real estate. Here are 11 important points to help you choose the best domain for your website. Number 3 may surprise you. These days a domain name is online real estate. It’s where your brand lives and conducts business. It’s where you drive potential customers to buy and it’s where you build your
Content Usefulness Freshness An excellent read with strategies to implement immediately. The perfect book for non-technie small business owners or entrepreneurs who want to get SEO smart in a DIY fashion so they can do it themselves. I’ll bet you want more traffic to your website. I know I do. Because more of the right
Become Search Engine Smart By Reading “SEO Like I’m 5” Read More »
Content marketing is like building a house. You can be creative, but you must follow a process. If you skip critical steps such as the user experience you provide on your website, you will be creating a house on top of a weak foundation. As your company’s content architect, it’s important to understand the five
Why your content marketing program could be failing Read More »
Podcast: Download Subscribe: Apple Podcasts | Android | Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of Marketing Nerds, I am joined by Marcus Tandler, one of the most accomplished SEOs I know and also the co-founder of OnPage.org, a leading Technical SEO Tool. We talk about
Understanding TF*IDF as a Google Ranking Factors Read More »
The role of social media in SEO and the question whether SEO is impacted by social media at all is often debated. This section will briefly sum up if and how SEO is impacted by social networks and go over instantly implementable best practices that are proven to be effective. The role of social media
An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed solely for marketing purposes. A properly done SEO audit should give you a better insight into your website, individual pages and
From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the
8 Crucial Rules For Dominating Google’s Search Results Read More »
Almost 80% of smartphone users in Canada search for product or service information on their devices 27% of users have made a purchase on their device Of these users, almost half make mobile purchases at least once a month Mobile Search Moments. Google & Nielsen, March 2013 The message is clear: people are buying —
