If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating […]
Local SEO in 2017: 5 simple ways to dominate local search Read More »
There’s one term that never fails to make the little hairs on the back of my neck stand upright — reporting. Depending on your own approach to creating reports (or lack thereof), we might be paddling the same canoe. Reporting is a mostly joyless pastime, not unlike paying one’s taxes — a task reserved for
Today is International Women’s Day! The growth of women-owned businesses is larger than it’s ever been, with a surge that really took off in 2016. In fact, 2016 might have been the best year to-date to be a woman in business. Forbes reports that women-owned companies increased by 18% between 2007-2016: the strongest peak then was in
Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere. Content needs SEO to stand out in
The complete guide to optimizing content for SEO (with checklist) Read More »
Moving toward a more secure web is a well-known Google initiative. Every now and then, Google finds a new way to encourage website owners to go secure by: While Google is giving you a nudge and trying to be as helpful as possible, so many things can go wrong when switching a site from HTTP
HTTP to HTTPS Migration: The Ultimate Stress-Free Guide Read More »
SEO has been a primary ingredient of digital marketing for numerous years with numerous essential SEO books available on the topic. It’s one of the primary ways to drive traffic to your website or eCommerce store. While some SEO tactics have been adopted, the overall theory and technical components are still confusing. SEO doesn’t have
7 Essential SEO Books for Every Startup to Read in 2017 Read More »
You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any
Reaching the attention and interest of visitors to your site, thanks to an attractive visual appearance and good ergonomics, is essential to make them want to stay on your site. Capturing the interest of a new visitor and encouraging him/her to explore the site is particularly important for non-profit organizations because they often sell an
Nikin / Pixabay Google has been vocal in its push to improve user experience across all platforms. Last year, it integrated AMP or Accelerated Mobile Pages in its search engine to enable faster browsing for mobile users. Simply put, AMP works by requiring developers to apply specific optimizations that boost performance on tablets and smartphones.
How Important is Google AMP as a Ranking Factor? Read More »
What Google wants to see is authoritative and relatable links talking about your site. June 9, 2017 11 min read Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs, business owners and marketers can relate to the difficulty of growing a business. Not only do you have to execute on the day-to-day operations but
