search engine optimization for dummies

Equator Adds New Customers to PRO Platform and Enhances REO Solution

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LUXEMBOURG–(Marketwired – October 10, 2017) – Equator, a leading provider of default software and marketing solutions for many of the country’s top servicers, real estate agents and vendors, today announced two multi-year contracts — one with Trinity Financial Services and the other with Trojan Capital. These customers will be utilizing the recently enhanced Equator PRO […]

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​Facebook update forces important changes in online marketing strategy – Birmingham Business Journal

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Birmingham Business Journal ​Facebook update forces important changes in online marketing strategyBirmingham Business JournalTherefore, if the link does not have a title, description, and featured image – all optimized for search engines – Facebook will automatically pull all images on the page. For example, when sharing the Innovation Week article on Facebook, the image on

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How 2 Parents Built the Most Popular YouTube Channel You’ve Never Heard of

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Headlines by Inside Edition 1:40 PM EDT, October 6, 2017 Playing ‘Little Baby Bum’: How 2 Parents Built the Most Popular YouTube Channel You’ve Never Heard of For a YouTube channel you’ve likely never heard of, “Little Baby Bum” sure holds a bunch of world records. The channel, which has 12.9 million subscribers, features animated animals

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Audiences to employ for extra online marketing bang!

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These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics

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How PR Changes In A World Where News Happens Through Sharing

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HELSINKI— The most important way news happens today is by sharing, Ketchum chairman and chief executive Rob Flaherty told the ICCO Global Summit in Helsinki this morning, arguing that the shift in news consumption has changed the way public relations people need to work. “Most of us grew up at a time when news was

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Search Engine Marketing Fundamentals – NOW Magazine

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Search Engine Marketing FundamentalsNOW MagazineLooking to boost your career potential by learning SEO, Google AdWords & Analytics? BrainStation’s part-time SEO/SEM & Analytics course is an effective medium for achieving your digital goals because it is led by an industry expert, it’s hands-on, and … and more » Source link

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The big problem with PPC attribution modeling no one is talking about

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Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more I thought about it, the more I realized that all attribution models are fundamentally flawed in a way no one is thinking about. Or at least,

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Laramie firm adapts small business to the digital age | Newsletter Am

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Marketing started as a side job for Dallin Cooper, but as he dabbled in search engine optimization, he said he realized he could use his hobby to improve the local business economy. “I was starting school, and I wanted to do something besides having money go out the door,” said Cooper, owner and founder of

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