I posted the following comment on a social media site today: America looks more like Houston, even now, than it ever looks like Berkeley. The left seeks to divide us, because their power comes from pitting one group of Americans against another. That’s what “identity politics” means, and that’s what they do. It isn’t what […]
Editor’s note: The following is a guest post from Hailee Sosnowski, a Paid Search Planner at marketing agency BKV. It’s getting real in the world of voice search. It may have taken a few years for the novelty of Siri to wear off and for people to really figure out how to use voice search, but
Why the voice search revolution will weed out the weak Read More »
By @SimonCocking, great interview with Kirk Williams Founder: ZATO. PPCer who will be coming to Ireland to speak at the upcoming 3XE event on Thursday October 19th. See more and get tickets here. 1 min pitch for what you are doing now? I am currently the founder of ZATO, a Search and Social Marketing agency based in
Eli King. Photo provided. SARATOGA SPRINGS – Roohan Realty announced this week the promotion of Eli King to digital marketing manager. She has been with the company for three years. The role was created to support the growth of the company’s in-house marketing department, which also added a professional graphic designer to the team last
BAI unveils new artificial intelligence research at BAI Beacon 2017 LOUISVILLE, KY (August 30, 2017) — BAI announced it has teamed up with Digital Banking Report on a brand new research report, “A.I. – The Next Frontier in Customer Experience.” The research, which is sponsored by Deluxe, will debut at BAI Beacon 2017. BAI Beacon, an
BAI unveils new artificial intelligence research at BAI Beacon 2017 Read More »
January 27, 2010 Book Review Inbound MarketingGet Found using Google, Social Media, and BlogsBy Brian Halligan and Dharmeesh ShahJohn Wiley & Sons, Inc.$24.95, 215 pages The Constant Contact Guide to Email MarketingBy Eric GrovesJohn Wiley & Sons, Inc.$24.95, 202 pages The digital handshakeSeven proven strategies to grow your business using social mediaBy Paul ChaneyJohn Wiley
I am a digital marketer. I have been certified by Google for both their AdWords and their Analytics products. Not only do I do digital marketing, I love it! I don’t just drink the Kool-Aid, I make it at home and bring extra just in case. That’s why it pains me to stare directly into the
Effectiveness of search engine advertising receives too much credit Read More »
The signs were all pointing this way. Google announced Tuesday a slight change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.” The options currently appear as: A bit of backstory Five years ago is
AdWords ad rotation settings to get trimmed: Optimize or don’t Read More »
Legal marketing can refer to everything from public relations, to cross-selling and advertising. It’s a method by which a law firm makes their brand more recognizable, and reaches out to people who might potentially use their services. Marketing is typically tailored towards the specific clientele that a law firm is likely to work with. A
Today’s marketing automation will mean less content work tomorrow, right? Funny thing: IBM promised to tame the “paperwork explosion” through the widespread acceptance of its latest technology, the Selectric typewriter. The year was 1967. You know what happened next: Paperwork increased. Fast-forward five decades. “Automation” technology dominates the marketing conversation, promising to reduce or eliminate
