search engine optimization for dummies

The Pitch: Advertising and marketing news for 8.8.17

93 Octane completed a website design for Outdoor Dreams. Traits Agency picked up DNA database African Ancestry as a client. Work will include management of social media platforms to utilize user insights, keep followers engaged and enhance the brand through digital and social engagement. The Idea Center was hired by JourneyPure, a Tennessee-based behavioral healthcare […]

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Heritage Parts Utilizes Snap36 360-Degree Product Photogrpahy to Help Customers Make Critical Repairs Quickly and Efficiently | 08/07/17

CHICAGO, Aug. 7, 2017 /PRNewswire-iReach/ — As a critical business partner for foodservice equipment companies, Heritage Parts must deliver the right part at the right time to the right place. That’s why the distributor is using Snap36’s solution for 360-degree product photography and studio equipment to help its customers confidently order critical parts online. Heritage

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6 Things That Will Save Your Underperforming AdWords Campaign

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Do the underperforming elements of your AdWords campaigns make you nervous? When you dive into the data to learn what’s holding back your campaign from high ROIs, you’ll not only gain valuable insight, you’ll also start to optimize

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RobotWorx marks 25 years in business

A RobotWorx employee shows Aaron French, 11, how to program one of the manufacturer’s robots. French, a member of Pleasant Robotics Team, wants to work in robotics when he grows up.(Photo: Sarah Volpenhein/Marion Star) MARION — RobotWorx founder Keith Wanner is sure he ticked off a lot of competitors in the company’s youth. Wanner bought hundreds

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9 Books to Spark Your Upgrade

Moving into the future, businesses need expertise in an ever-increasing array of marketing tools: email marketing, social media marketing, Google Ads, blogging, growth hacking, lead generation, SEO, SEM, etc. Understanding which tools and strategies to use to achieve your business objectives can be difficult. That’s where this book list fits in. This list contains nine

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Business Beat | Business | Eugene, Oregon

People Russell Bernardo has been promoted to chief lending officer at Northwest Community Credit Union. He has worked at NWCU for nine years, formerly as director of mortgage and real estate lending. Oral and maxillofacial surgeon Kevin Sweeney has joined Northwest Oral Maxillofacial & Implant Surgery. His practice includes implants, bone grafts, restorations and wisdom

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5 Ways to Accidentally Hurt E-commerce Search Engine Rankings

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Organic search is one of the most important customer acquisition channels. Period. SEO can bring in anywhere from 10 to 60 percent of your overall website traffic. Therefore, it’s paramount that you avoid any potential e-commerce SEO pitfalls. E-commerce

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Customer relationships: Building a foundation for marketing success

Customer relationships: Building a foundation for marketing success By Staff Saturday, August 5, 2017 At our agency, the majority of our requests for proposals (RFPs) come from businesses who are trying to increase or improve upon their outbound marketing efforts, such as search engine optimization (SEO), business card and flier design, and calculating their highest

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What to Do When You’re Returning to a Company You Used to Work For

The idea of boomerang employees — workers who voluntarily leave a job at an organization and then rejoin that same organization at a later date — is gaining more and more acceptance from hiring managers and in the labor force. If you’re one of these employees, how should you handle your comeback? What’s the best way to get

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