Getting clients for a law firm has never been more challenging. So much has changed in society in recent years, and this has particularly been the case since the massive growth of the internet. Long gone are the days that potential clients will simply phone up a law firm they’ve heard of, or send a […]
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results
Direct Mail Effectiveness 8. 42.2% of direct mail recipients either read or scan the mail they get. (Data & Marketing Association) When you send a marketing message, you obviously want people to see it. Email might be cheaper, but it’s easily ignored. Direct mail will, on the other hand, get read, or at least scanned
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An Overview of Our Research The ultimate goal of our study was painting a clear overview picture of what makes the online ad publishing business tick, and sharing it with the community. So here are the questions that we wanted to have answered: What are the general trends in online ad publishing? Are affiliate marketers,
10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research] Read More »
We recently informed you regarding the perils of Google’s overenthusiastic ambitions to directly answer every query right on the search page. In that case, while searching for the “email inventor” with your geographic location set to India, the search result displayed Shiva Ayyadurai as the answer. If you changed the location to the United States,
How Google’s Desire To Answer Every Query Can Cost You Millions Read More »
Jeff Hyde, the new director of the Texas A&M AgriLife Extension Service, is at work getting to know the state of Texas. The baseball and fishing fan moved to Bryan-College Station from Pennsylvania less than a month ago and he said he hopes to add to AgriLife’s digital learning offerings and online management capabilities. Hyde began
New director for Texas A&M AgriLife getting to know state, staff | News Read More »
If you want to improve your digital marketing performance in 2019 significantly, one of the smartest moves you can make is to increase your skill level. Working on your skills not only allows you to enhance the quality of your marketing, but it also gives you an unfair advantage over competitors who aren’t upgrading their
PO Digital Marketing Specialist (28772) Position Summary This role is key to driving new patient leads and building consumer loyalty by identifying and executing digital strategies and tactics. Responsible for digital marketing and acquisition strategies, web optimization for patient-facing sites and driving KPIs by recognizing areas of opportunity, identifying gaps and making recommendations that will
PO Digital Marketing Specialist job with Weill Cornell Medicine Read More »
User experience and search engine optimization best practices have come a long way in recent years, but some believe there are obstacles barring a harmonious relationship. Why do some practitioners believe that UX and SEO cannot coexist? How can companies improve both simultaneously? User experience, or UX for short, is a term that is often
Maintaining a harmonious relationship between UX and SEO Read More »
When it comes to online reviews, you may be in for a few surprises. Some negative ones won’t necessarily hurt a business’ bottom line, and five-star ratings aren’t necessarily as good as they seem in the consumer’s eyes. Those are just some of the findings in a recent study of more than 200,000 small businesses that looked
Replying to bad online reviews may be more important than getting 5 stars Read More »
