Credit: Google Keeping your business relevant on Google is essential for new customers to find you. Listing your address on Google Maps and creating searchable content can greatly impact how current and potential customers locate you, both on the web and in the real world. But instead of ceding all the control to Google’s algorithms, you can take charge over what […]
A social media presence is no longer an optional part of running a small business; it’s an absolute necessity. Facebook, Instagram and other popular forums are as important, if not more so, to a company’s marketing as is television ads and sponsoring local events. But that’s still a lesson some small-business owners are learning. Half
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Phoenix Business Journal The Importance of User Experience (UX) for SEOPhoenix Business JournalSearch Engine Optimization (SEO) plays a critical role in how your website ranks in search results. … According to a Google strategist, high-quality content and link building represent the two most important variables the search engine uses to rank … Source link
The Importance of User Experience (UX) for SEO – Phoenix Business Journal Read More »
Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [what is the tallest tree], Google returns a featured snippet, followed by thousands of organic search results. However, when a user conducts the same query via Google voice search, Google responds with an audible version
Optimization tips & how to ID candidate snippets Read More »
(Bloomberg) — Google’s record 2.4 billion-euro ($2.7 billion) antitrust fine could just be the start of a troubling new phase in the company’s seven-year tussle with the European Union’s antitrust arm. EU competition chief Margrethe Vestager warned Tuesday that the clampdown on Google’s shopping search service sets a “precedent” that could be used to scrutinize
EU antitrust ruling puts Google `on parole’ for years Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); An unprecedented ruling in Canada’s Supreme Court will allow the country to force the removal of search results in Google’s search engine – anywhere in the world. In its judgement, the Canadian Supreme Court states: “The internet has
Canadian Courts Can Now Force Google to Remove Search Results Worldwide Read More »
Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of purposes, and its influence on B2B decision-makers is growing as
Google’s record 2.4 billion-euro ($2.7 billion) antitrust fine could just be the start of a troubling new phase in the company’s seven-year tussle with the European Union’s antitrust arm. EU competition chief Margrethe Vestager warned Tuesday that the clampdown on Google’s shopping search service sets a “precedent” that could be used to scrutinize the search-engine
EU Ruling Puts Google ‘On Parole’ for Years to Come Read More »
One of the biggest challenges that bloggers and content marketers face is writing content that stands out. Many people think you have to be an expert with years of experience to even begin to compete. What makes content marketing even more challenging is that creating great content once is not enough. You need to be
7 Ways to Create Authoritative Content (Even if You’re Just Starting Out) Read More »
Google’s Uptime, an experimental app that enables people to watch YouTube videos with friends, is now available to everyone who has access to the US iOS App Store. Uptime initially launched earlier this year and was created by Google’s internal incubator, Area 120. Google’s Area 120 program encourages Google employees to spend 20% of their
Google’s Uptime, an App for Watching YouTube with Friends, Now Available to Everyone Read More »
