Nick Eubanks Savvy B2B ecommerce sellers are well aware that good content can be the factor that separates their site from a competitor’s and helps complete a sale. But content is also a key factor in determining how prospective buyers even find a site, due to the process of search engine optimization (SEO). Prospective buyers […]
Designing a B2B content strategy to grab more traffic—and sales Read More »
Thanks to our modern world, the amount of advice available to modern parents is mind-boggling. Search for parenting advice on Google and you will find 240,000,000n results. An Amazon search reveals over 1,000 books on parenting added between July and September of 2019, which amounts to 11 new parenting books per day. One has only
Why Parenting Advice and Child Rearing Tips Can’t Be Trusted Read More »
WASHINGTON — If you’re running a local retail or service business, you want to make sure consumers, particularly in your locale, can actually find you. To get in the game, competitive businesses already know they need to have an available, informative and attractive website to market their wares. But potential cutomers need to be able to
5 things you can do to improve it for your business Read More »
The mission of Practical Ecommerce is to publish articles, seminars, and podcasts to help ecommerce merchants. What follows are the 10 most popular articles (based on page views) that we published in September 2019. Articles published earlier in the month are more likely to make the list than later ones. 6 Types of Content That
The digital marketing industry is booming, and professionals with skills in digital marketing are in high demand. A 2018 survey by LinkedIn reported a shortage of 230,000 people with marketing skills in the 20 largest metro areas polled. So, what are the top jobs in digital marketing, and what should you know if considering this career
Top jobs in digital marketing for 2019 and beyond Read More »
Thanks to our modern world, the amount of advice available to modern parents is mind-boggling. Search for parenting advice on Google and you will find 240,000,000n results. An Amazon search reveals over 1,000 books on parenting added between July and September of 2019, which amounts to 11 new parenting books per day. One has only
Prioritizing space above the fold, strategically placed calls-to-action, and a smart design that balances visual and content hierarchies are the keys to optimizing commercial real estate websites for the conversion of new leads into leases In the world of commercial real estate (CRE), the return on investment is directly proportional to achieving target occupancy rates
The staples of Russian misinformation campaigns—fake news and social media propaganda—are turning up in a new place: the private sector. For a small fee, companies can pay Russian operatives to boost their image or smear their competitors, employing some of the same tactics used by the Kremlin to disrupt the 2016 U.S. presidential election. To
Disinformation for Hire: Russians Hijack Western Media, Tech Companies for Profit Read More »
If you want to grow your startup into a successful business, you’re going to need some customers. But building brand recognition is hard — especially when no one knows you exist. Chances are, you don’t have a big enough budget to spend thousands of dollars on advertising, trying to convince cold prospects to care about
How to Attract Customers to Your Startup (When Nobody Knows You Exist) Read More »
Quality blog content can drive organic search traffic. Ecommerce marketers who reject blogging — or give up after a couple of months — miss out. Plenty of ecommerce companies maintain long-term, quality blogs. The best posts convey passion for the company’s products and offer genuinely helpful tips related to their use. Beyond search engine optimization,
