One of the primary challenges for any small business in 2019 is visibility. After all, you might have an amazing business and a beautiful website, but it won’t matter if potential customers can’t find you. That’s where search engine optimization (SEO) comes in. SEO, in a nutshell, is the art and science of raising your […]
STAFF PHOTO/BROOKE WILLIAMS Grow with Google speaker Randi Penfil addresses a crowd of business professionals and students. The Wyoming County Chamber of Commerce hopes local businesses can “grow with Google.” Last Tuesday, (Oct. 8) Grow with Google speaker Randi Penfil explained just how to do so through the chamber’s monthly Business Series Luncheon at Shadowbrook
Thinking about the fact that roughly 81 percent of U.S. companies claim their institution’s blog is an essential advantage, it’s easy to see why content is still considered king of internet marketing. The most effective search engine on the planet recently upgraded its Webmaster Guidelines, gently adding”low profile guest blog articles” for instance to the”little
The top U.S. e-commerce brands have gone headless, including Amazon.com, Walmart, Target, and Nike, and the rest are in process or are considering it. Headless commerce refers to the practice of separating the website from the back-end e-commerce platform via APIs or microservices. In simpler terms, retailers are separating what users see from their databases. By going “headless,”
Quick By Jon Quick Billionaire investor Warren Buffett has said the main quality he looks for when considering an investment in a company is “an enduring competitive advantage.” There are a lot of elements that make up a competitive advantage. Very simply put, it’s your point of differentiation between your firm and your competitors. It
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Marketing your product or service via digital mediums(cell phone, smart phones, laptops, PCs etc) is Digital Marketing. It includes Social Media Marketing, Search Engine Optimization, Pay Per Clicks, Content Marketing, Blogs and a lot more. Digital Marketing is totally a new world of marketing your product. It increases brand visibility among people’s and increases the
Search Engine Optimization and Marketing Market comprises of data that can be quite essential when it comes to dominate the market or making a mark in the market as a new emergent. The statistics are represented in graphical format in this Search Engine Optimization and Marketing Market report for a clear understanding on facts and
Digital marketing is advertising on a variety of channels that include social media, mobile, web applications, search engines, and other upcoming digital channels. Keeping up with new trends is a challenge for anyone who dedicates their life to digital marketing. Imagine being a small business and having to also market your company through these digital
Performance marketing is a digital marketing strategy that is reinventing how companies advertise and sell their products. And as it sounds, this strategy is only based on performance or results. Born out of a need to cut cost per acquisition and increase ROI, performance marketing has continued to give businesses the ability to measure everything
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Everywhere we go, we see different types of businesses striving to make use of the best technologies to attract potential customers. Anyone can go into business, as long as they are aware of the risks and competitions involved. Companies not only use the best technologies to gain an audience, but they also do it because
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