After explaining how to strike a perfect balance between SEO & CRO to drive leads, Alexander Kesler, Founder & President at inSegment explores 5 best practices for SEO campaign success Are your SEO efforts always one step behind? Was your last attempt at the latest SEO trend simply too-little-too-late? With over 6,586,013,574 searches a day […]
The SEO Game: Tips for Ranking Ahead of Your Competitors Read More »
What started as a DIY platform in 2009 has transformed into a full-service SEO platform catered towards small businesses. In the past, Search Engine Optimization (SEO) has been treated as magic. SEO companies — companies that work with clients to maximize the number of visitors to a particular website — worked under a shroud of secrecy, performing work on
How Boostability Changed The Game For Small Businesses In Search Of… Read More »
It’s been an eventful year for Miva, the pioneering ecommerce platform. Its longtime president became C.E.O. and the company raised $18 million of private equity, which is the first such investment in Miva’s 20-year history. Rick Wilson is the former president who is now C.E.O. And he joined me to discuss Miva, independent ecommerce, and
Miva C.E.O. on New Investment, Amazon, Ecommerce Outlook Read More »
Ah yes, SEO: the website marketing strategy every business knows it needs but few know how to leverage. Since Google’s rise to search engine domination, SEO—or search engine optimization—has become entrenched as a must-have component of every online marketing mix. In the cannabis space, where paid search options are limited yet consumer interest is strong,
Millennials are already changing the U.S. residential real estate market, putting off buying a home and remaining renters later in their lives. But these younger adults aren’t just impacting multifamily and single-family real estate. They’re also changing the look and feel of office space. Brian Zrimsek, industry principal for multifamily at Cleveland-based MRI Software understands
The self-service generation is changing everything we know about commercial real estate Read More »
Synup founder Ashwin Ramesh Synup, a startup that helps marketers monitor where their brands are mentioned online, announced that it has raised $6 million in Series A funding led by Vertex Ventures. Existing investor Prime Venture Partners also returned for the round. Though based in Bangalore, Synup’s main market has been the United States and
Marketing startup Synup gets $6M Series A to help brands manage their online reputation Read More »
In April 2016, the mattress startup Casper sued three popular mattress review sites, claiming they drove business to Casper competitors without proper disclosure that these mattress brands paid sales commissions to the sites. The schemes, in Casper’s view, amounted to false advertising and deceptive practices because the sites promoted their reviews as unbiased but did
Casper went to war with a popular mattress reviews site — then financed its takeover Read More »
New research by Digital Examiner shows that 52% of users believe Google search is biased. In a survey measuring consumer confidence in Google, 1000 people were asked if they thought Google’s search results were biased in any way. The fact that 52% of users think Google search is biased might sound surprising, but when you
New Research Shows 52% of People Believe Google Search is Biased Read More »
The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon and Google work diligently to make voice commands and voice search integrative parts of their OS and user experience. AI’s applications in the search engine optimization (SEO) world are continuing to expand to new horizons. Many have likely heard
How to use AI for link building and improve your search rankings Read More »
Advertising Specialty Institute Case Study: Personal Touch (1)Advertising Specialty InstituteSEO: Short for search engine optimization, the process of ensuring a webpage appears as one of the first search results for specific keywords. Google AdWords: Paid online advertising services offered by Google. Google Analytics: A free tool that allows … Source link
Case Study: Personal Touch (1) – Advertising Specialty Institute Read More »
