search engine optimization salary

These Founders Couldn’t Afford Traditional Employee Benefits, So They Did Something Even Better

One thing small-business owners discount is the value that working for a small company brings to the table for today’s younger workforce. They feel reluctant to go after top talent, believing employees would not leave the comfort of a six-figure salary with a great benefits package. Often, they are wrong. Many people are deserting their corporate cubicles […]

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What the Fastest Growing Real Estate Company in Inc. 5000 Can Teach You

So you want to make a name for yourself? You want your business to achieve meteoric growth? You want to differentiate yourself in a big way from your competition? Then you probably stand to learn a thing or (three) from a real estate company whose hustle is raising the bar for how to succeed in

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Jay Byrne: Meet the Man Behind the Monsanto PR Machine

Monsanto’s former Director of Corporate Communications Jay Byrne, president of the public relations firm v-Fluence, is a key player in the covert propaganda and lobbying campaigns of the world’s largest agrichemical companies. Emails obtained by U.S. Right to Know, posted in the UCSF Chemical Industry Documents Archive, reveal a range of deceptive tactics Byrne and

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3 Fundamental Components Every Salary Negotiation Must Include (and A Few That Have No Place At the Table Whatsoever)

I recently read an article in the NY Times about negotiating salaries, and it irked me. Author AC Shilton quotes Kim Churches, Chief Executive of the American Association of University Women, who states that when involved in salary negotiations “don’t be timid, but use the right inflection and wording choices”. This advice, is of course,

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Why Disclosing Salary Information Is Good for Business

It’s natural to feel squeamish talking about money, particularly when it’s tied to the value of your skills and hard work. However, what workers — and many employers — may not realize, is that keeping salaries under wraps is proven to be more harmful to performance, hiring, and the economy at large, Burkus, who is

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How much should B2B companies invest in digital marketing?

It is not hard to find information regarding digital marketing budgets. Many papers and articles discuss what percentage of your overall marketing budget should be devoted to digital and, as you might expect, opinions vary greatly. Most of the published data is oriented toward consumer-oriented businesses. In this article, I will provide a framework to

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Vontae Davis Quit the NFL Mid-Game. Here’s How You Can Be a Better Teammate Than He Was

And that’s exactly what Buffalo Bills cornerback Vontae Davis did on Sunday. Davis released a statement after the game saying, “Today, on the field, reality hit me fast and hard. I shouldn’t be out there anymore.” Here’s his entire statement: Davis endured nagging injuries the last several years and said he just didn’t feel right

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Amazon’s HQ Expansion Means a Tough Fight for Talent Is Ahead

When tech giants like Amazon expand, other companies don’t just worry about losing business. They also fret about hanging on to their employees. Some of the industries that have defined New York City and the Washington, D.C., area will face increased competition for talent when Amazon sets up shop in their territory, with plans to

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