Every hotel has a different distribution channel mix, as they all have unique business needs and defined goals and objectives. In order to generate more quality leads and increase revenue and ROI, each hotel needs to optimize its distribution channel mix, which they can effectively do with a hotel booking channel manager. […]
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Everyone is different. So why should Google’s search results be the same for every individual? That, in a nutshell, is the idea behind search personalization. It can be handy when search engines better understand what you like (and what you don’t). A couple of years ago, Google was actively engaged into search personalization. Now, according
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Building a website and creating a digital presence for your company is very important, especially if you are not part of a big national concern. It is the smaller start-ups and mom-and-pop type outfits who really benefit from digital presence as it opens a much bigger customer base and it makes you more discoverable to
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Editor’s Note: This post is from Search Engine Journal’s new ebook Advanced Technical SEO: A Complete Guide. This in-depth guide will teach you the essentials of technical SEO. Want your copy now? Download it here or scroll to the bottom of this post for more details. SEO has changed more than any other marketing channel
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Important! Remember the Annual Fountain City Easter Egg Hunt is Sat. April 13th. https://www.facebook.com/events/616730132124412/ A friendly reminder that the Fountain City Business and Professional Association meeting is Wednesday, April the 10th. We’re looking forward to seeing you!Note: Please plan to arrive by 11:45. Lunch will be from 11:45-12:15 Introductions begin promptly at 12.00 RSVP is encouraged
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The following is a guest post from A.T. Kearney‘s vice president Brooks Levering and analytics manager Margie Hamlin. Facing an increasingly inflationary market, paid search advertisers are carefully reassessing their investment strategies to ensure search engine marketing (SEM) is still paying off. This year, following more than a decade of double-digit growth, the paid search
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There are many reasons to start a blog – as a creative outlet, a means to improve your writing, to find a community, a launchpad to your dreams of becoming an author, and maybe even to finally quit your corporate job and work from home full time! To understand the art of blogging and to
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Small and medium-sized businesses can use white papers to generate leads — just as bigger companies can. Combine the power of high quality information and social media Note: This is a long article with lots of information, and it will take about 15 minutes to read. It has an introduction, six sections, plus a short
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Image credit: Rawpixel.com/Shutterstock Want to grow your online store to new heights? Check out these essential tips for scaling your e-commerce store. Today, it’s pretty easy for anyone to start an e-commerce store. But building an e-commerce site and having a successful online store are two different things. The business of e-commerce is more than
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I’m Feline Purrfect Cat Sitting open in Cape Coral I’m Feline Purrfect Cat Sitting, a mobile cat care service, has opened in Cape Coral. According to company owner Diana Pombano, the company provides “TLC to your favorite feline in it’s most comfortable environment, your home, when you can’t be there yourself.” The service is available
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