Your B2B PR strategy is much like a clock — when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product. One such component is […]
Share to facebook Share to twitter Share to linkedin Business People Having a Lunch Break Getty Download Forrester’s complimentary guide on the new era of marketing strategy. This same study shows that B2B websites surpass digital advertising, search engine optimization, sales enablement, partner enablement, or events for early-stage demand-gen effectiveness. This means your website is likely to
After A First Date, Would Your B2B Website Get A Second? Read More »
Has this ever happened to you? You sit down at your computer, ready to write a brand new blog post. But staring back at you is a blank page. And suddenly, you don’t know what to write about anymore. If you’ve been blogging or writing content for any length of time, chances are you’ve faced
5 Tips to Plan Your Content so You Never Run Out of Ideas Read More »
Jeff Shuford More Content Now Wednesday Jun 26, 2019 at 12:09 PM Jun 26, 2019 at 12:09 PM If you want to build a successful business career as an entrepreneur, it is imperative that you develop a long-term strategy to facilitate personal and professional growth. Becoming a respected entrepreneur doesn’t magically happen; you must approach career development like an athlete preparing for
Search engine optimization (SEO) doesn’t have to be confusing. In basic terms, search engines’ decisions about website ranking are based on information read by Googlebots or spiders. These bots (robots) read your website according to set criteria. SEO incorporates the ways we plan, design and influence our websites so they more closely align with this
For all the brands looking to improve their online presence, here is a checklist of 50 SEO tips that briefly cover everything from SSL certificates to schema to search friendly URLs and much more. Site Structure Marketers should keep a close watch on the structure of their website and the SEO strategy they will implement.
Google recently announced that starting July 1, 2019, mobile-first indexing will be the default for all new websites.
What Is Mobile-First Indexing? (+How Does It Impact SEO?) Read More »
Thin content was one of the first SEO issues Google targeted with its Panda algorithm update in 2011. That update rocked the entire industry and kick-started the search giant’s war against low-quality content. It also made life increasingly difficult for black hat SEOs trying to game the SERPs. However, there are plenty of genuine, technical
With a growing number of content consumers engaging with their favorite brands via mobile devices, video is the No. 1 way to connect with busy customers. Today’s smartphone-enabled users are less likely to spend their time reading a detailed post on your business’s Facebook page or click on a link to your business’s blog. Capturing the attention
Despite recent social media entrants such as Snapchat and Pinterest, Facebook continues to be the platform of choice for engaging with users. Its ability to captivate users’ attention is what makes it so effective for businesses to reach new customers. Statistics reveal that people use Facebook (and its related properties) every single day. With this
