We recently caught up with Clark Boyd, a visual search expert and regular contributor to Search Engine Watch. We discussed camera-based visual search – that futuristic technology that allows you to search the physical world with your smartphone – what it means for the way search is changing, and whether we’re going to see it […]
Artificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence on the way in which marketers need to approach search advertising. In addition to AdWords itself incorporating AI into its framework, new opportunities are arising that can give marketers an
Four ways you can use AI to optimize your AdWords campaigns Read More »
SEO is one of the most fast-paced industries out there; constantly kept on our toes, it’s one of the reasons we love it so much. But thinking about what the future holds for the industry can be both exciting and a little frightening. Will artificial intelligence (AI) ultimately make search better or worse? Is the
Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the last 6 years, there have been many changes to the AdWords dashboard and a revolution in the other tools and software you can use
Over the past few years, local SEO has become one of the biggest buzzwords in the marketing world. Studies have found that nearly half of all Google searches are local. As more and more businesses recognize that optimizing for these searches is a requirement, the prospect of ranking is becoming very competitive. As you know,
Three factors to consider when building a local presence Read More »
With marketers increasingly focused on integrated performance, it’s important for agencies, SEO consultants and paid search specialists alike to have a greater sense of data sharing in order to deliver the most efficient digital campaigns that tie back to overall client KPIs. This article aims to cover just one of the ways to use PPC
How Dynamic Search Ad campaigns could unlock SEO success Read More »
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to invest in. In this beginner’s guide to paid search we will share: A detailed explanation of the fundamentals of paid search Tactics used by
For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate from competitors. First, identify prospective clients that are well-suited to your offering. Second, send them a pitch that unequivocally communicates the potential results they can achieve from your services. The key
What data do you need to find, pitch and win new SEO clients? Read More »
As voice becomes the dominant force in search and people spend more time consuming content via social media, the future for the humble home page looks very bleak. If comScore is correct and half of all searches by 2020 are made via voice, a crucial question arises: will we still need websites? Even if the
One of the easiest ways to understand SEO’s importance to the marketing mix is to pay attention to what Google says and does. Google is very keen on good SEO because it makes the internet a better place for users. If the internet is a better place for users, then Google can sell more ads.
