Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search industry to say “hooray” and raise eyebrows. Here are a few things you should know about the description and some useful tips to help you make the most of this new change. 1. […]
Hooray! Google My Business descriptions are back Read More »
I have a growing concern about fake online content. Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the problem is continuing to get worse, much worse. Perhaps the most outrageous example of fake online content in the past year is the
Women-led businesses can now add a new icon and label to their Google Maps or local listing in Search by going to their Google My Business profile and adding the “women-led” attribute under their “info” section. After they add the attribute, a new “women-led” icon will appear in the business attributes section of their business
Google My Business adds ‘women-led’ icon & attribute to business listings Read More »
Google has announced that all of Disney’s US theme parks are now available on Google Street View. Users can also take visual Street View tours of parks outside the US, such as those in Paris and Shanghai. Street View allows users to virtually view and walk around almost all of the park’s attractions and rides.
Yesterday Yelp announced “custom ads” for small businesses. They offer advertisers on the platform the ability to select a desired review and image to appear in their ads. This is similar to TripAdvisor’s ad program allowing advertisers to feature a favorite review. Yelp says these ad units are being quickly adopted: By giving advertisers the
Google My Business announced a new update on Thursday that is sure to make many restaurant owners happy. Restaurant owners who are managing their own Google My Business (GMB) listings can now access a new editor to create and edit the menus that may display in their listings in Google mobile search results. The editor
Restaurant owners can now edit menu listings in Google My Business Read More »
Google is testing a new local service called Bulletin. The company describes it as a “lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web.” It’s currently only available in Nashville, Tennessee, and Oakland, California. Google envisions this as a way to contribute
Business listings with more content see more engagement, tend to rank higher and perform better overall. And as more searches take place on mobile devices (and eventually smart speakers and virtual assistants), marketers will need to expose more local business attributes and enhanced data for discovery and competitive advantage. According to previous Google research, 50
Yext begins to verticalize local business listings syndication with ‘Yext for Food’ Read More »
Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged
Dex Media acquires YP Holdings to expand its SMB marketing automation platform Read More »
