Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for […]
As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. First and foremost, you need to start paying more attention to your article’s featured image because that’s what
How to Boost Conversions with Your Article’s Featured Image Read More »
To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no shortage of traffic, Amazon is no doubt a sure place to invest in paid search marketing. According to the research on the “most popular ecommerce
Effective Amazon PPC Management: How to get the most of a limited budget Read More »
SEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront. It’s estimated that by 2020, business owners will spend around 82 billion dollars on their SEO marketing plan. In this sense, it’s obvious that SEO will continue to grow in popularity over the years. We want to
How to understand searcher intent to boost SEO rankings Read More »
Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing is that the reasons for it may be different and not obvious at all. In this post, you’ll discover what could cause a sudden drop
Seven reasons why your rankings dropped and how to fix them Read More »
Is your landing page engaging your target customers? How can you increase ROI without increasing marketing budget? Both of these questions can be answered by a well set on-site analytics routine. You cannot improve what you are not measuring. This makes web analytics the most important growth tactic out there. But are we measuring enough?
On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more Read More »
In the first article of my luxury search marketing series, I discussed the consumer mindset in the luxury vertical. I provided insight into what motivates luxury shoppers and what drives them to purchase. In the second article, I’ll build upon that foundation and explore how to craft SEO strategies that enable luxury marketers to maximize
Luxury marketing search strategy, Part 2: Strategies and tactics Read More »
Semantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user intent. In 2017, Google reclassified exact match type keywords from the syntactic category to the semantic category. You’ve probably heard semantic search thrown around in
Semantic search for Google Ads: What it is and why it matters Read More »
It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and changing priorities. I know that the idea of having to optimize for all of them will probably make you shiver with horror. The good news
14 ranking signals you need to optimize for in 2019 Read More »
