Search Marketing

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’

A-Post to Search Engine Land, Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Search Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries that do not contain a specified term or phrase. Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool, […]

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ Read More »

How to capture urgent leads with call-only ad extensions

Channel: SEM, Google, Google: AdWords, Paid Search Column, Search Ads, Search Ads: General, Search Ads: Pay Per Call, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

d8nn / Shutterstock.com If you find yourself facing an overflowing toilet, you’re not going to deal with it from the confines of an ergonomic desk chair. There’s no time to sit in front of the computer and do your due diligence. Unless you happen to be deft with a plunger and a snake, you’re going

How to capture urgent leads with call-only ad extensions Read More »

Increase CTR by monitoring competitive offers

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Paid Search Column, Search Ads, Search Ads: General, Search Ads: Product Ads, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category. To give you a window into the kinds of things to consider, I segmented

Increase CTR by monitoring competitive offers Read More »

Beat high-cost paid search clicks by sweating the details

Channel: SEM, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that it dissuades some businesses from even stepping into the fray. When a click can cost you $200 or more, that reluctance is understandable. At the same time, the costs of not stepping into PPC might

Beat high-cost paid search clicks by sweating the details Read More »

The PPC challenge of selling manufacturing capability vs. stock products

Channel: SEM, Google, Google: AdWords, How To, How To: PPC, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: Landing Pages, Search Marketing: Search Term Research, SEO BLOG / Good To SEO

While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial manufacturers. It’s one thing to advertise a widely understood product, such as a running shoe or blender, to a large consumer market. It’s another thing entirely to sell a manufacturing capability that’s only really

The PPC challenge of selling manufacturing capability vs. stock products Read More »

How to use demand generation channels to effectively expand your reach

Demand Generation, PPC, Q4, retargeting, Search Marketing, SEM, SEO BLOG / Good To SEO

As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering. To continue to scale, you need to effectively get in front of audiences that aren’t yet interested

How to use demand generation channels to effectively expand your reach Read More »

What SEOs need to know about Baidu in 2017

All Things SEO Column, Baidu, Channel: SEO, Search Engines, Search Engines: Baidu, Search Engines: China Search Engines, Search Engines: Outside USA, Search Marketing, Search Marketing: Multinational, SEO BLOG / Good To SEO

The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. If you are in the business of inbound marketing to the Chinese market, this article is for

What SEOs need to know about Baidu in 2017 Read More »

Why you shouldn’t put too many eggs in one shopping basket

All Things SEO Column, Amazon, Bing, Bing Ads, Channel: SEM, Search Marketing, Search Marketing: Branding, Search Marketing: Shopping Search Marketing, SEO BLOG, Stats, Stats: Search Behavior / Good To SEO

No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon. At Bing (my employer), we’ve found that retailers — regardless of size — ask us about the same three things: Where do consumers look for products online? How do users behave differently

Why you shouldn’t put too many eggs in one shopping basket Read More »

Look deeper into your AdWords search queries

Channel: SEM, Google, Google: AdWords, Google: AdWords: AdWords Scripts, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search volume than others, and sometimes the prettier ones don’t get a whole lot of traffic, elegant as they may be. So at Brainlabs (my employer), we wrote a script

Look deeper into your AdWords search queries Read More »

Critical tips for navigating difficult client relationships

Channel: SEM, Paid Search Column, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy. Numerous issues will arise that will test your patience, attitude and self-worth. This article will share a few tips regarding how to navigate the choppy

Critical tips for navigating difficult client relationships Read More »