Paid search marketing is known in the marketing and advertising industry by many different names (and abbreviations). Search engine marketing (SEM, which can include SEO), pay-per-click (PPC), search engine advertising, sponsored listings… the list goes on. And that’s before you start to involve the names of specific advertising programmes and ad types, such as Google […]
What is paid search (PPC) and why do you need it? Read More »
Driving visitors to your site is about much more than just rankings, branding is playing a larger and larger role in acquisition. In this article we look at the importance of branded searches and how to calculate the split between brand and non-brand search traffic. Branded traffic is very rarely traffic you’d be happy to
How to measure the brand/non-brand split of your search traffic Read More »
First let me ask you: how many unread emails are in the “promotions,” “updates,” and “other” tabs of your inbox? When I got to work on Monday morning, there were 248. How many of those did I read, you ask? Three at best, and only because they were already my favorite news roundups. The others?
Why search marketing matters in 2018 Read More »
If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.” Richman adds, “Folks coming up from the ranks the search have this great understanding around consumer intent. They
Search Marketers Should Reframe Around Precision Marketing Read More »
Search marketing is undergoing rapid transformation driven by new technologies. Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain all impact how we search for information and buy products and services online. The Transformation of Search Summit, which takes place in New York on October 19, combines the expertise of ClickZ and Search Engine Watch,
Q&A with Google on the future of search Read More »
In the last few years, images have begun to change the way we search online. An increasing number of people are using visual search – the process of using an image as a search term (instead of keywords) to find out more information, or to discover similar images. Despite the fact that visual search has
How marketers can use visual search Read More »
Search marketing is going through a rapid transformation driven by new technologies such as Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain, impacting how we search for information and buy products and services online. The Transformation of Search Summit, taking place in New York on October 19 combines the expertise of ClickZ and Search
Q&A with Adobe on the future of search Read More »
Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a funnel. Just recently, I was at a baseball game, and I swear the peanuts guy was walking up and down the steps yelling, “Funnels, get your funnels — fresh hot funnels!” Obviously, I’m kidding, but lately,
Are you holding your funnel accountable? Read More »
Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%.
Search trends 2018: what can marketers learn? Read More »
Every business owner’s dream is to have consistent business growth. Unfortunately, this is easier said than done. In fact, 20% of small businesses fail in their first year and only 30% of businesses, make it past the 10-year mark. Therefore, SEO is a key component of inbound sales strategy, where new customers can come
How to invest in your SEO for the highest ROI Read More »
