With marketers increasingly focused on integrated performance, it’s important for agencies, SEO consultants and paid search specialists alike to have a greater sense of data sharing in order to deliver the most efficient digital campaigns that tie back to overall client KPIs. This article aims to cover just one of the ways to use PPC […]
How Dynamic Search Ad campaigns could unlock SEO success Read More »
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to invest in. In this beginner’s guide to paid search we will share: A detailed explanation of the fundamentals of paid search Tactics used by
For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate from competitors. First, identify prospective clients that are well-suited to your offering. Second, send them a pitch that unequivocally communicates the potential results they can achieve from your services. The key
What data do you need to find, pitch and win new SEO clients? Read More »
One of the easiest ways to understand SEO’s importance to the marketing mix is to pay attention to what Google says and does. Google is very keen on good SEO because it makes the internet a better place for users. If the internet is a better place for users, then Google can sell more ads.
The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. These tools are becoming more accessible, and ‘big data’ thinking is no longer limited
Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. If you have complex campaigns that are already in full swing this may seem like a lot
When most marketers think of Yahoo, they think of low volume and little impact to overall scale. However, Yahoo Gemini is not only search, but it taps into native advertising also. Yahoo is one of the top sites for premium content and generates over 1 billion monthly visitors. Gemini primarily lies in-feed alongside Yahoo’s owned
How to expand marketing reach in the slow season, part 3: Yahoo Gemini Read More »
Contrary to popular belief, technical SEO isn’t too challenging once you get the basics down; you may even be using a few of these tactics and not know it. However, it is important to know that your site probably has some type of technical issue. “There are no perfect websites without any room for improvement,”
The 12 most important elements of a technical SEO audit Read More »
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will
Six Google Shopping opportunities you may be overlooking Read More »
The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the B2B SEM: Meeting Specific Challenges With Really Smart Tactics session with Sana Ansari, Robert Brady and Dave Rigotti. It features an introduction from moderator Brad Geddes. Brad Geddes
Ask the #SMXperts series – B2B SEM: Meeting challenges with smart tactics Read More »
