As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer […]
Attention + intensity: Tips for navigating the new age of media strategy Read More »
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and
SEO strategies and keyword rankings: mobile versus desktop Read More »
Has Amazon ended its Google Shopping campaigns? – Search Engine Land Thanks to Our Sponsor Source link
Searcher intent: The secret ingredient behind successful content development – Search Engine Land Thanks to Our Sponsor Source link
Searcher intent: The secret ingredient behind successful content development Read More »
In part 2 of our series on how to battle the slow season and incrementally increase purchases, we dive into Amazon Marketing Services (AMS). For those unfamiliar with AMS, it is (to put things mildly) a fast-growing ecommerce channel. If you are an ecommerce business and you are not on Amazon, chances are you are
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we will use data, or be able to deliver better than our competitors with whatever the latest thing might be. There is nothing wrong with that approach, as you would expect that any agency
Why campaign structure is the killer competitive advantage Read More »
Section 230 of the Communications Decency Act (CDA) is critical to the foundation of online commerce as it’s exercised today. That’s why the recent debate about tweaking it to tackle online sex trafficking pitted some of the biggest online players against the interests of some of the most vulnerable victims in our society. In the
7 ways protections for online content are being eroded Read More »
How to outdo the PPC robots in shopping ads – Search Engine Land Thanks to Our Sponsor Source link
BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing by their dealers, retailers and affiliates. The report offers a snapshot of tactics and attitudes
SMB marketing survey finds only 3% use outside agency or vendor Read More »
Most businesses typically have a slow season when consumers don’t think of purchasing their services or products. Despite effective and well-built paid search and social programs, they’re often faced with the challenge of exhausting what they have within their core channels. So how can they avoid getting into the slump of low volumes and grab
How to expand search marketing reach in the slow season, part 1: Quora Read More »
