Targeting the competition is an advertising tactic that’s been around since the Mad Men days, and it’s evolved into bidding on competitor keywords in AdWords. This tactic has its benefits because your competitors are attracting prospects via Search that would surely make a good fit for your business, and in some cases they may already […]
eskay / Shutterstock.com Previewed roughly a year ago, Waze is now introducing “Waze Local,” map-based ads aimed primarily (though not exclusively) at small businesses. Designed to be simple to buy and set up, it features three ad units: Branded Pin. Promoted Search. Zero-Speed Takeover. Below are screen mockups of each type of ad. The Branded
Waze launches ‘Local’ ads primarily aimed at SMBs and franchises Read More »
All About the GDPR – Search Engine Land Thanks to Our Sponsor Source link
The new Google AdWords interface is coming soon. Are you ready? – Search Engine Land Thanks to Our Sponsor Source link
The new Google AdWords interface is coming soon. Are you ready? Read More »
This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of nonprofits, these changes may apply to you. Some of the changes are good, but others may create new challenges for you. In this article, I’m going to briefly walk through some of
Women-led businesses can now add a new icon and label to their Google Maps or local listing in Search by going to their Google My Business profile and adding the “women-led” attribute under their “info” section. After they add the attribute, a new “women-led” icon will appear in the business attributes section of their business
Google My Business adds ‘women-led’ icon & attribute to business listings Read More »
Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your landing page CTA isn’t the only marketing CTA that matters. To get people to your landing page, you need them to click on your ads, which means you need a smart call
As I learned at the start of February, if you’re a lucky enough to get one-on-one time with Purna Virji, Senior Manager of Global Engagement at Microsoft, you ask her about the future of search, AI, and pay per click (because she makes everything sound pretty exciting). Purna—named the #1 most influential PPC expert in
How’s that “inclusive” new look for Google Shopping results in the EU coming along? Kind of strangely, it seems. Last summer, the European Commission fined Google nearly $3 billion for favoring its own shopping content in search results and hurting competition. The Commission ordered the company to deliver a solution that offers “equal treatment” to
Links to competing shopping engines in UK Google Shopping results Read More »
A year after its debut, Pinterest’s Lens feature has become so capable of parsing what an image contains and what a person is searching for that the company will now use it to support text-based searches. Starting next week, people will be able to attach images to textual search queries on Pinterest to have Lens
