When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Currently, one third of all time spent online is accounted for by watching video and it is predicted that 80% of all internet traffic will […]
Video and search: YouTube, Google, the alternatives and the future Read More »
Last June we launched a job search experience that has since connected tens of millions of job seekers around the world with relevant job opportunities from third party providers across the web. Timely indexing of new job content is critical because many jobs are filled relatively quickly. Removal of expired postings is important because nothing’s
Introducing the Indexing API for job posting URLs Read More »
2018 has already been a big year for voice search and virtual assistants, with Alexa making its way into hotel rooms and Google Home racing ahead in sales. However, recent developments from Google suggest that what started off as a neat way to order milk, play music, and switch the lights on has become something
Rise in voice search for local businesses brings new opportunities and challenges Read More »
Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern, but is also impacted by ever-changing search engine policies. Yet SEO is actually quite methodical. While you will need to mix and combine multiple on-page, off-page, local and other factors to
Laying the foundations of good SEO: the most important tasks (part 1) Read More »
When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your marketing efforts and optimize each channel with insights you wouldn’t get by keeping things in silos. Search is all about capturing
How to transfer insights from search to social campaigns Read More »
Appearing in local searches is something businesses need to be taking very seriously. The rise of mobile has made this concept even more prevalent. In fact, a study by Google found that 88% of ‘near me’ searches were conducted on a mobile device. It’s important to realize that ranking on a local search (in any
Eight steps for a bulletproof local search strategy Read More »
I have written extensively about how Google is continually making its SERPs richer, more feature-led, and increasingly intuitive. Of course this is happening on desktop, but how the SERPs are being displayed across mobile devices deserves special attention from marketers. It’s a space that presents its own challenges and opportunities. It is also highly competitive
Google’s ‘More Results’ button: a search marketer’s POV Read More »
We recently caught up with Clark Boyd, a visual search expert and regular contributor to Search Engine Watch. We discussed camera-based visual search – that futuristic technology that allows you to search the physical world with your smartphone – what it means for the way search is changing, and whether we’re going to see it
As voice becomes the dominant force in search and people spend more time consuming content via social media, the future for the humble home page looks very bleak. If comScore is correct and half of all searches by 2020 are made via voice, a crucial question arises: will we still need websites? Even if the
Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. If you have complex campaigns that are already in full swing this may seem like a lot
