Facebook is getting a bad rap these days for its latest algorithm changes, which makes it increasingly challenging for businesses to gain organic visibility on the platform. But it’s not the only social network that is making algorithm adjustments – Twitter, LinkedIn, Instagram, and practically every major social media platform are following suit. The end […]
Why Social Media Still Matters in the SEO Landscape Read More »
June 1, 2018 Running a successful Google Shopping campaign isn’t rocket science, but there’s definitely an art to it. Whenever I get asked to audit an account, the same issues or areas for improvement come up time and time again. So, I’ve put together this article to tackle some of those common problems and help
How to Supercharge Google Shopping Ads Read More »
May 29, 2018 While each PPC account has its own challenges and opportunities, sometimes a client’s business structure or industry presents circumstances that require special consideration. One structure that can be particularly challenging is the franchiser with a large number of brick and mortar locations. In this post, we’ll discuss why this structure can be
Tips for Managing PPC Campaigns for Franchise Companies Read More »
May 25, 2018 We can all agree we probably ask ourselves some pretty standard questions every year, especially as Google enhances the SERP and new voice technology continues to rise: Are there more searches happening this year versus last year? Are search engines taking more search for themselves? Is search opportunity growing? Are clicks declining
The Rise of No-Click Search Results Read More »
If you don’t want to be plagued with problems like the Pharaohs of ancient Egypt, make every element of your content marketing work together to achieve your business goals. Regardless of the size of your marketing budget, number of resources or business, your content marketing can succeed or it can be plagued by problems. Use this
The 10 Content Marketing Plagues: How To Get On Track To Succeed Read More »
Brand UPDATED: This post about digital marketing was updated for 2018 to reflect new information and add 20 more examples. Enjoy! The very nature of digital marketing requires that you continually re-evaluate your strategy to stay fresh and current. You don’t have to reinvent the wheel – you just have to upgrade to high-performance tires, customize them
30 Brands with the Best Digital Marketing Campaigns Read More »
March 27, 2018 Learn more from Sergio live at Hero Conf Austin, April 16-18. The PPC game only gets more challenging as time goes by. Each year, it becomes exponentially more difficult to gain an edge on your competition. To maintain your lead, you need to deploy strategies your competitors don’t even have on their
3 SEM Tests To Take Your Strategy To The Next Level Read More »
March 26, 2018 To say that I am a fan of Amazon is probably an understatement. I search for products on Amazon at least once a day if not more, especially in the midst of wedding planning. As a consumer, I find it easy, efficient, and the possibilities are endless. Below is a diagram of
4 Tips On How To Effectively Use Amazon Product Ads Read More »
Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information
Content Saturation: How Your Content Marketing Can Succeed [Research] Read More »
“The links that people are most likely to follow are the ones that end up carrying the most weight.” – Bill Slawski, on Google’s Reasonable Surfer Patent Years have passed since the inception of Google’s PageRank algorithm, and probably dozens of algorithmic updates related to the link graph. Yet, links still remain as one of
Audience-First Link Building – Kaiserthesage Read More »
