The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often when it comes to organic and paid search. Now a recent report by Acquisio has confirmed just how effective machine learning for search results. According to Acquisio, paid search accounts that have been optimised for machine learning have 71% higher […]
Machine Learning and It’s Impact on Search Read More »
November 22, 2017 As PPC managers, we are always looking for ideas and ways to beat the competition. One way we do this is through competitor campaigns, where we bid on a competitor brand name to show ads in front of users who were not directly looking for our brand. This can drive visitors to
Gaining The Advantage With Competitor RLSA Read More »
Mozilla has been quietly sitting on the sidelines for a while now, content to slowly work on improving Firefox. But the release of the Firefox Quantum shows that the company is now ready to join the big league once again and take on Google’s Chrome. Mozilla unveiled the new and improved version 57 of Firefox
Mozilla Launches Firefox Quantum, Poses Real Threat to Google Chrome Read More »
November 15, 2017 Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not
Promotion Extensions: A Quick And Easy Boost For Ecommerce Read More »
November 13, 2017 I’ve been working with local business clients for years, and I can’t say that the challenges of geotargeting PPC ads haven’t evolved over time. It isn’t as easy as the classic David’s Pizza TV Commercial, though we all wish it could be that fun (with great dance moves included.) As Google changed from “Google
5 Tips For Improving Local PPC Ads Read More »
Google is testing out a new feature to its popular search engine that should make gadget or device-related queries even more interesting. Apparently, the tech giant is planning to roll out a device comparison feature that lets you compare the specs of two gadgets at a glance. Of course, Google has been known to introduce
Google Search Has a New Feature That Lets You Compare Devices Read More »
http://www.hanapinmarketing.com/ppc-library/webinars/excel-tools-unlock-hidden-ppc-data/?utm_source=PPC%20Hero&utm_medium=Leaderboard&utm_term=Hidden%20PPC%20Data October 31, 2017 AdWords Search once openly offered a report that showed the volume of users you interacted with as well as how many interactions you conducted prior to a click or conversion. Much to my chagrin, this feature was rescinded back in 2015 and hasn’t been its old self since. Following these
The New AdWords Report That Will Change Your PPC Plans Read More »
http://www.hanapinmarketing.com/ppc-library/webinars/excel-tools-unlock-hidden-ppc-data/?utm_source=PPC%20Hero&utm_medium=Leaderboard&utm_term=Hidden%20PPC%20Data October 30, 2017 Multi-Linking Bing Ads rolled out a more streamlined and intuitive mechanism called “Multi-Linking” for linking one account to another. Multi-Linking is helpful for agencies and multi-account advertisers in various scenarios, such as when you’re looking to: Run reports across all your managed accounts. Transition clients from one agency to another.
Two New Bing Updates In One Place Read More »
Google has fittingly chosen October to make several security-related announcements. Dubbed as the Cybersecurity Awareness Month, the search giant announced that it will introduce a host of security enhancements to Chrome and Gmail for a more secure online browsing. For instance, Google has improved Chrome’s Safe Browsing Technology to prevent unsuspecting users from unwittingly giving
Google Chrome Improves Protection Against Phishing Attacks Read More »
October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact,
Why Brand Ad Campaigns Are Important Read More »
