June 14, 2017 Late last year, Bing Ads announced an update to device targeting by adding desktop as a new option, broadening bid modifier ranges, and allowing complete opt-out for tablet. Those big changes were rolled out global to everyone just in time to finish out the holiday season. We all know with the magnitude of changes that […]
Bing Ads Expanded Device Targeting Just Got Better Read More »
June 21, 2017 Finding your ideal audience is the end of the rainbow for digital marketers. The more we can know about the users behind the screen, the better we can customize our messaging and capture their interest in our brands and their dollars. We’re always trying to reach our best customers and last week,
Search engine optimization has extensively transformed in the past couple of years, particularly on how the practice is progressively moving towards real-world marketing metrics. While more complex factors are being constantly integrated to an algorithm that’s seemingly close to fully understanding how the real world works – it’s still, very much, plausible to simplify processes
Google SEO: Optimizing based on How Google Works Read More »
Link building is tough, especially when you’re after the links that really matter. And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. Given that these links, in nature, are: Hard to replicate Prominently placed within pages that are constantly
Link Building through Co-Marketed Visual Content – Kaiserthesage Read More »
The best way to optimize your website for “Satisfaction”: Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast. With all the advancements in web and mobile technology, usage has also certainly changed in the past years. Users’ attention span has gone
How to Optimize for Satisfaction in SEO – Kaiserthesage Read More »
How I increased my blog’s Search Traffic by 44% in under a month Update: This method for on-page optimization still remains to be very effective. However, there were changes in the research process of uncovering search terms that could be very valuable to your SEO efforts due to changes made in Google Analytics (“not provided” data).
Increase Search Traffic [Case Study] – Kaiserthesage Read More »
The complete guide on how to optimize content for SEO and Links Content marketing has already solidified its stature as a powerhouse in the digital marketing realm. In growing a brand’s audience and customer base, it’s certainly proved how formidable the practice is, especially when integrated with other data-driven disciplines (like SEO). It’s no longer
Xight Interactive has been providing Technical SEO services for the past 5 years now, although our company is widely known for enterprise link building. Over the years, link building remained a vital part of digital marketing and I personally didn’t see any signs of slowing down. It is very apparent when seeing most dominant companies/entities thriving
This entry is a guest post by Vaibhav Kakkar, Co-founder & Chief Growth Officer at RankWatch and NotifyFox. [av_hr class=’short’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’10px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’] Let’s take up an example of Iron Man to understand the entire buzz around Voice Search Optimization. Now, where does Iron Man come
Providing SEO services even to this day is still a very lucrative venture. The SEO industry is estimated to be worth $79 billion by 2020, according to SEL’s report last year. Whether you choose to be a solo consultant or to start and operate your own agency – there is money in it. I can
