Let’s face it. There are plenty of rabbit holes to dig into when going through your Google Ads account. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often do not come as quickly as we’d like. The problem? As digital marketers, time is not always on our side. We are […]
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy? Read More »
Bing Ads announced in early April 2019 they are releasing a new ad extension format – Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to-action as an ad extension. Background Info There are 70 different action types that can be selected for Action Extensions including “Free
Bing Ads Action Extensions: What You Need To Know Read More »
I go back and forth on whether ad copy truly makes an impact on PPC. I’ve heard stories of how my co-worker’s sister literally just clicks on the first result on the SERP page or how one time this guy was working on an account and saw that there were still Black Friday ads running
“Search has changed,” says Howard Lerman, CEO of Yext. “It used to all be about websites where you’d type in a keyword and you get ten blue links back on a page. Today, when you search you just get an answer. The companies that put answers out there from them are the ones that are
Yext Delivers a New Paradigm in Search, Says CEO Read More »
The modern buyer is fueled by speedy access to products and services, lightning fast responses to questions and low-friction website interactions. They also love personalized experiences. Let’s call them the “Fast and the Curious.” A study from insidesales.com and the Harvard Business Review found that if you wait 5 minutes to respond after a lead initially
The Fast & The Curious: how chatbots meet modern buying demands Read More »
After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a simple change can dramatically increase your traffic. For instance, Patel says that the moment he took out the dates from his URL his search traffic shot up 58 percent
Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel Read More »
This guest post is brought to you by Kim Jones, PPC Team Lead at Seer Interactive. Coming to Hero Conf 2019? So is our EVP of Digital, Larry Waddell, and he’ll bringing you a way to do smarter Search Query Analyses during his 10-minute lunchtime talk on April 23rd. After his chat, we’ll have a
Using SEO Data for Smarter Search Query Analysis Read More »
When Google released Responsive Search Ads, my first reaction was, “great! I finally have enough characters to write decent copy!”. That reaction was short-lived once I found myself staring at 15 blank headline columns in Excel. How many ways can I say “Buy These Jeans”? I began to begrudge RSAs, thinking them excessive and annoying.
In recent years, account and client complexity have increased. As we sign big companies that advertise in multiple accounts for multiple brands, it’s important to keep a pulse on how these accounts are interacting with each other. The Situation Let’s pretend we have a Company X, which owns brands 1,2, and 3. Each of these
Analyzing the Impact of Multi-Brand Shared Keywords Read More »
So, let’s say you set up killer search campaigns on Google Ads. You’re bringing in the most qualified traffic, your click-through-rate (CTR) is through the roof, your conversion rate is 30%, your boss is happy, and you are feeling pretty good. Sure, the other 70% of your visitors left without converting. However, according to
Google Remarketing Strategies That Work Every Single Time Read More »
