Running a competitor campaign can be controversial in the world of paid search. It could potentially lower your quality score because you are bidding on search terms that are not in your ad copy and is most likely not on your landing page. For some industries, consumers have strong loyalty towards brands and if they […]
Using Negative Keywords for Paid Search Competitor Strategy Read More »
Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks. Search campaigns targeting the AOL and Yahoo networks will be fully managed within the Bing Ads platform after the Oath/Verizon ad platform is transitioned
Bing Ads Platform Integrating with Yahoo & AOL Search Read More »
Want your content marketing to succeed in 2019? Of course you do! Then, first consider how key events of 2018 will influence your marketing and content performance. Based on significant shifts in the 2018 landscape, these ten 2019 Content Marketing Predictions will help you develop and document your plans. To make the case to management,
2019 Content Marketing Predictions: What You Need To Know To Make You Successful Read More »
“Do you want to know what’s better than being on page one of Google?” asked digital marketing expert Neil Patel. “Not just ranking number one, but owning the first page.” In Patel’s latest video (below) he reveals six tips designed to help anybody with unique and useful content result on the first page of a
Neil Patel’s 6 Tips to Dominating Google Read More »
Working in Paid Search, you are always aware that you are spending money and at times your promised budget changes. Sometimes you are given more money to help meet new goals such as lead acquisition or ROI but other times your budget is reduced without a lot of notice. Here are a few ways for
Ways to Reduce PPC Spend in a Pinch Read More »
Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing that? Our best guess is you’re using your own historical data to measure your success. Of course, the inbuilt problem there is that
Google Ads conversion rates by industry: How do you compare? Read More »
It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on news and trends from the search industry. From alternative search engines to future trends, best online
Search industry news and trends: Best of 2018 Read More »
The appearance of Google CEO Sundar Pichai in front of Congress yesterday has been eagerly anticipated by those of us following the company’s tumultuous year in the face of criticism from international press, human rights organizations, and its own staff. The hearing – lasting more than three hours – was titled Transparency & Accountability: Examining
Google’s Pichai answers to Congress: The good, the bad and the frustrating Read More »
In early November, Google released four new search ad position metrics. These metrics are being rolled out to accounts now, so keep in mind they might not be available in your Google Ads accounts yet. Keep reading to learn about these new metrics and how you should adjust the way you’re currently measuring ad position.
New Google Ad Position Metrics Read More »
While most of America was stuffing their face with Turkey, digital marketers around the world anxiously awaited the ensuing cyber selling free-for-all. Good performance on Black Friday and Cyber Monday can set an account up for record numbers during the holiday season. On the other hand, underwhelming numbers can lead to account uncertainty and a
What to Do if Your Black Friday Ads Flopped Read More »
